Audacious innovation, civil commotion, start-up… Carlin analyzes 5 signs testifying that the post-epidemic-world is recovering!

1/ THE STATES –  ECONOMIC RECOVERY

© Toupance Marielle

They were the front-line soldiers during the crisis. The Covid-19 epidemic left the world’s governments no choice but to handle it to keep their own country united. They were the last bastion, especially on a financial plan ; and their economic support enabled plenty of companies to keep the head above the surface. For instance, the French government just announced a 550 million-euro-plan to encourage industrial R&D. At the same time, Germany unveiled a 130-million-euro-plan for the next two years to keep supply and demand stable.

Source : L’Usine Nouvelle 

2/ CUTTING-EDGE TECHNOLOGY – INNOVATIVE RECOVERY

SpaceX

Tomorrow’s companies are those which push today world’s boundries. Among them, American billionaire Elon Musk’s space agency Space X just launched 60 new satellites. They joined over 420 others that currently compose the Starlink artificial constellation. Few days after sending two spacemen right to the international space station – the first time for a private agency – Space X seccured its spot as a cutting-edge front-runner.

Source : The New York Times

CARLIN’S POINT OF VIEW: Thanks to commercial parternships between Nasa and private companies, the USA are once again staring at the moon. Get to know more about it and discover our 2022 Astral theme, in our Impulse trendbook!

3/ CIVIL COMMOTIONS – ETHICAL RECOVERY

© AFP

« We stand against racism » (Disney’s Twitter account), the message was pretty much the same everywhere on brands’ social networks’ profils after American black citizen George Floyd got killed by four policemen last week. « If you are neutral in situations of injustice, you have chosen the side of the oppressor », Desmond Tutu’s words (Nobel Peace Prize’s winner) sum up companies’ duty to take actions. But that remains tricky for some of them which could pay for unsolved past troubles, just like Celine and L’Oreal which were called out for being « hypocrit » this week. More than ever, brands are going to be accountable to their publics.

Source : Les Echos 

CARLIN’S POINT OF VIEW: More than ever, brands are expected to get involved. But they better be careful and go for a genuine support.

4/ START-UP – EMPLOYMENT RECOVERY

© Pixabay

No economic growth without employment. But with an unemployment rate increasing by 22,6% in France in April, 2020 is going to be one of a kind hazardous year. However, a Station F survey conducted in five countries (France, Germany, UK, Israel and USA) underlined start-up’s surprising resistance to the epidemic. Despite the fact that 55% reduced their employment budget during the crisis and that 16,8% got to reduce work forces, almost one out of two hired at the same time !

Source : L’Usine Nouvelle

 

CARLIN’S POINT OF VIEW: Being resistant is the best way to cope with insecurity. But instead of strengh, start-up show great adaptability. Two features that SMC struggle to gather.

5/ INCLUSIVE CREATIVITY – SOCIAL RECOVERY

© Pixar

Great figure in the animation world and one of the Walt Disney Company ‘s subsidiary,  studio Pixar just released « Out », its first  short movie featuring an openly gay character. That’s almost a revolution in animation studios’ bashful world which rarely tackles with these topics. Available on the Disney+ platform, the nine-minute-short-movie tells the story of a young man, Greg, mortified to come out to his mother… to the point where him and his dog swap bodies !

Source : L’ADN

CARLIN’S POINT OF VIEW: Young generations are fed up with intolerance and Disney has to push that way as well. Get to know more about brands’ great stakes about inclusiveness with our 2021 Senso theme and our 2022 Pavane theme, in the Impulse trendbook!

Geraldine bouchot marketing directrice carlin creative trend bureau

GÉRALDINE BOUCHOT
TRENDS & FORECASTING EDITORIAL DIRECTOR

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MATIS MONDET
MARKETING ASSISTANT

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