LE LIBRE-service, LE nouveau concept DE sézane

The second landmark address of the French success story brand is a must see! This big bazaar inspired concept store offers a fashion experience unlike any other. On two levels, the Sezane boutique highlights the new collection and a selection of vintage and exclusive pieces (some of them created with Les Récupérables). With corners dedicated to shoes, jewellery pieces and a highly deisrable selection of gifts, Le Libre-Service as named by Morgane Sezalory and her team, is so much more than a store, offering enhanced fitting room experience, conciergerie, alterations for their vintage finds, keypad lockers, postal cards sent for free, to name but a few. Relaxing peaceful atmosphere, decorated with taste, giving room to plants and wood furniture. This place offers its community an experience from etail to retail and goes one step further with this new boutique, that embodies very well the concept we have developed for Formex : hybrid, playful and committed. Don’t miss the Secret room !

63 Boulevard des Batignolles, 75008 Paris

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A WALK IN PARC MONCEAU

If you want to escape the big city atmosphere in Paris, you should definitely visit the Parc Monceau. The perfect place to breathe and reconnect with nature and yourself. Get lost in its informal layout of this elegant park, designed in the 17th century. You will be amazed from the entrance with its wrought iron gates, enjoy the walk discovering the statues of french figures and the big trees, stop by the renaissance inspired arch… This parc gathers local inhabitants, tourists, running lovers and is definitely kids and pet friendly !

35 Boulevard de Courcelles,75008 Paris

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PLACE VENDÔME

Before being the center of luxury and parisian elegance, Place Vendome was a political place. Since the Second Empire, it has been the luxury case of Paris. It is also the perfect place to enjoy the Christmas spirit each year starting in November. Sublimated with majestic Christmas trees and decoration, have a break while shopping in the city of love and take time to feel the magic and sparkle !

LOUYETU : FROM ONLINE TO INSTORE

It’s been almost 4 years since Louyetu seduced shopping addicts with its plated gold jewelry. Remember, it all started thanks to online business and social media, then to meet its community, Louyetu opened pop-up stores, accessible by appointement only, in several french cities, retailers corners, and finally a permanent address in Le Marais for clients to be able to enjoy Louyetu in real life. The recipe for Louyetu success ? A strong DNA, trendy collections and from the start a proximity relation with its enthusiasts. To celebrate the company’s anniversary, Louyetu’s founder opened a new permanent address, rue de Volney, close to Opera. What makes this new address so special ? this is not only a boutique but the real home of the louves (the name of Louyetu’s team). This new address makes it possible to dive into Louyetu’s universe : 12, rue de Volney is in the meantime the company’s headquarters, the ateliers and the boutique. All this reunited in the same place, to be close to its community. This is not only a shopping destination but an address for decoration obsessed to stop by, take time in the store and discover other brands as Louyetu hosts classes and events.

12 Rue de Volney, 75002

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COMPTOIR DES COTONNIERS : NEW BOUTIQUE CONCEPT

I wanted to share with you some insights about the new address of the iconic french fashion brand Comptoir des Cotonniers located at 35, rue de Sèvres 75006. Comptoir embodies timeless elegance and an effortless chic silhouette. The opening of this new boutique concept supports and expresses the new brand’s philosophy. The 55 square meters store very well illustrates the current trends and retail challenges at stake. Opened in September 2019, to introduce the fall winter 2019 collection, the new boutique has an omnichannel approach, with a click&collect service with dedicated fitting rooms to enable Comptoir’s consumers, shopping from home to benefit from the expertise of brand advisors while collecting their item in store, a personal stylist by appointment. This new brand strategy shows that Comptoir understood the key elements for retail currently : omnichannel, services, proximity, feeling at home, personalization, mixing digital and in store for a seamless experience. Even the window displays are fully open, transparent to illustrate this relationship based on trust and authenticity with the Comptoir community. Fitting room experience ++

35 Rue de Sèvres, 75006 Paris

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SELENCY AT BHV MARAIS

Selency is a marketplace offering a qualitative selection of second-hand unique furnitures and interior decoration pieces. Created in 2014, renamed in October 2016 : from Brocantelab to Selency. Selency has a strong DNA, and is the story of a tandem, passionate about interior design with a strong environmental consciousness. Displaying around 100 000 references selected by Selency’s expert team. Selency is an innovative start up offering services to its members and accompanying them towards a sustainable and more ethical interior, thanks to circular economy. Since March 2019, Selency has a permanent corner shop at BHV Marais, to discover in real life the cutting edge selection made by Selency. See pictures below of the green living scenography : as an item is bought, it is replaced by another one !

52 Rue de Rivoli, 75004 Paris

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GALERIES LAFAYETTE CHAMPS ELYSÉES, 60

Galeries Lafayette Champs Elysées is a department store of a new, truly hybrid kind. From the futuristic tunnel entrance, this new four-floors flagship without window displays, shakes up the standards and habits, at the crossroads of a concept store and department store. It offers a cutting edge, high-end selection of brands, emerging designers, instabrands and products in Men and Women’s fashion and accessories, epicurean, beauty. This store displays a new brand visual identity, and immerse the consumer in a new kind of experience. Brands are mixed without gender segmentation, personal stylist for an enhanced fitting room experience (advise ++ but privacy), fluid experience between online and instore connected hangers, amazing scenography, clear and easy. 600 brands in 6500 square meters.

60 Avenue des Champs Elysées, 75008 Paris

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PERFECT BRUNCH IN PARIS

While staying in Paris, I would recommend to go and discover the brunch or breakfast at Hoxton Hotel.

30-32 Rue du Sentier, 75002 Paris

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ITALIENS DO IT BETTER: DAROCO AT GALERIE VIVIENNE

To have lunch/ dinner or just a drink in Paris next to Galerie Vivienne, refined italian cuisine and pizzas. After a walk in Galerie Vivienne, the famous hotspot with antiques, book libraries and little restaurants in Paris.

6 Rue Vivienne, 75002 Paris

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PRINTEMPS BEAUTÉ

Last but not least the latest address by Printemps with 3 floors dedicated to beauty. This new store offers a poetic and confidential shopping break, everything is made to invite you to stroll around. On the level -1, enjoy a beauty break with nail and makeup bars, spa, hairstylists, and detox café. The ground floor is for beauty addicts and curious, to discover the selection of iconic (Guerlain, Clarins, Givenchy…), confidential and creative beauty brands composing a diverse and complete offer. You can also test products in real life before purchase : Dyson corner. My favourite floor is level 1 ! Dedicated to fragrances, both prestigious brands and confidential houses to be discovered in the scent room.

61 Rue Caumartin, 75009 Paris

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Ambre Venissac
MARKETING PROJECT MANAGER

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