COMMITTED AND UNITED TEE-SHIRTS

First Sandro, the top-of the range ready-to-wear brand with its “Stronger Together” tee-shirt: all profits of which are donated to the Red Cross. Men’s and women’s models are available on their website since April 16th for 65€.

To reinforce its commitment, the brand has also decided to use stocks of fabrics from old collections to produce washable and reusable masks for non-medical staff. Already more than ten thousand have been produced. The entire SMCP group (Sandro, Maje, Claudie Pierlot and De Fursac) is mobilized to support hospital staff: Maje provides masks, Claudie Pierlot launches the #ourheroes campaign to raise money for the WHO solidarity fund and De Fursac has donated fabrics and elastics to the Creuse department.

Then, Merci.

It’s a place located in the heart of Paris bringing together the best in fashion and decoration but also restaurants: La Cantine Merci, the Used book café and the Cinema café. Created in 2009, the brand has always been keen on financing solidarity projects thanks to an endowment fund. Since then, the founders’ idea of supporting education and development in southwestern Madagascar has always been respected.

The brand logically wanted to participate in its own way to support the Assistance Publique-Hôpitaux de Paris. To thank the hospital staff, it therefore created a t-shirt for which every profit will be donated to AP-HP. As well as the 10% of the brand’s turnover on its eshop. The Tee-shirt is available on their website for 33€.

They are not the only brand to launch those products: The House 123 with its tee-shirts capsule collection to support nursing staff, but also Patou and Keur Paris as we saw previously. Honoring and expressing gratitude to the caregivers: a good fashion action that offers something to show our commitment at the end of lockdown. Just enough time to receive our order to enjoy it on May 11th.

@Sandro    @Merci

GLOSSIER’S HAND CREME

The brand born from the beauty blog “Into the gloss” created by american Emily Weiss is growing rapidly. She was inspired by comments and testimonials received to create pigment-rich makeup products as well as high-performance and innovative skin care products.

Available since 2018 in France, all the products launched by the brand are best-sellers. The last to be launched is a hand cream which is dermatologically tested, cruelty-free, OMG-free and suitable for all skin types. Like a second skin, the nutrient-rich cream is quickly absorbed. Last but not least, the ergonomic design makes it easy to carry everywhere.

In the midst of the coronavirus crisis, Glossier wanted to bring a little softness to American caregivers. The first ten thousand units produced were offered to nursing staff to relieve them, their hands being dry and irritated by the hydroalcoholic gel and repeated washing. They also cared to donate other products: The Balm Dotcom, an antioxidant and nourishing lip moisturizer; The Priming moisturizer and The Soothing Face Mist, a refreshing spray to be used throughout the day. A little attention to save their skin damaged by wearing masks.

@Glossier

WEDRESSFAIR THINKS ABOUT THE AFTER

WeDressFair is an online shop allowing us to discover fashion brands that respect workers and the environment. On their website? Clothes made from organic materials, manufactured in France or in Europe in certified factories. Transparency is at the heart of their operation. Each product on the site is accompanied by logos informing us of each item’s commitments (vegan, organic, natural, recycled…). On their blog? Information to recognize what is really eco-responsible: what is green washing? Fair sales, is it possible? …

To prepare for life after confinement, WeDressFair alerts us about the way we consume. Lately, the Fashion Revolution week took place, a responsible and ecological fashion week initiated by the designer Carry Somers. For the occasion, they launched the #duvraipasduvert (which means “real not green”) campaign to denounce greenwashing but also to encourage us to rethink our consumption.

“If we can hope for real changes in purchasing behavior after the end of the epidemic, we can unfortunately also expect to see a flowering of “green” speeches, often not followed by concrete actions,” warned Marie Nguyen, co-founder of WeDressFair. (source: The Body Optimist, 22/04/2020)

The current crisis, we hope, would act as an accelerator of the ecological and social transition. An essential factor in building the future, consumers will question their practices in order to redesign them. Questioning assured thanks to their committed poster campaign.

@Wedressfair

DIOR EXHIBITION AVAILABLE ONLINE

Since the beginning of the lockdown, lots of theater, museums or media have provided free content to keep us entertained. Latest one for fashion lovers, a retrospective of the anniversary exhibition of the haute couture house: Christian Dior, couturier of dreams. In 2017, to celebrate its 70th anniversary, the brand had offered a retrospective around its creator at the Musée des Arts Décoratifs in Paris.

Visited by more than seven hundred thousand people, the exhibition has reborn on Youtube. Drawings, dresses and works of art that inspired the couturier are presented in this exhibition. In total, there are more than 300 haute couture dresses created by one of the most inventive designers of all time. The documentary that recounts the exhibition’s creation is available on the brand’s channel.

Source : Cosmopolitan, le 20/04/2020

Exposition Dior – Source : Série Limitée Les Echos

LÉA AUPETIT
ASSISTANTE MARKETING

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AMBRE VENISSAC
CHEF DE PROJET MARKETING

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