LANCÔME, A VIRTUAL REALITY SHOP IN HONG KONG FOR THE CHINESE NEW YEAR
Lancôme, China’s leading luxury cosmetics brand, has partnered with Alibaba Cloud to promote the new Genifique range. They have teamed up to create an ephemeral store in Hong Kong, with a game based on augmented reality. Thanks to their smartphone, customers will be able to discover the world of Lancôme during the Chinese New Year, to send personalized greeting cards and to win limited edition gifts.
Source: Usine digitale – 04/02/2019
© Courtesy of Gucci, The Three Little Pigs
GUCCI HONOURS THE PIG
Gucci is honouring the pig, the emblematic animal of the year 2019, in a limited collection celebrating the Chinese New Year. The pig is affixed to ready-to-wear items and is also highlighted in the advertising campaign.
In 2018 Gucci achieved a turnover of 13.6 billion euros, which represents 63% of the Kering Group’s. A great success for the brand, which continues to increase its results thanks to the worldwide enthusiasm for its creative universe and products.
Source : Vogue – 14/01/2019
BIMBA Y LOLA CREATES A SPECIAL VALENTINE’S DAY CAPSULE FOR SINGLE LADIES
The Spanish brand has created a Valentine’s Day capsule collection, specially dedicated to singles who don’t like this celebration. Make fun of this celebration with products with humorous messages and offbeat campaign visuals.
Inscriptions on t-shirts, earrings or bags: “love hurts”, or “I don’t love you”. An advertising campaign full of derision and creativity for an impactful commercial operation.
Source: Bimba y Lola – 12/02/2019
© Bimba y Lola
© Getty Images
SAVAGE X FENTY, THE TWITTER REACTIONS OF THE VALENTINE’S DAY COLLECTION
Rihanna, the creator of the inclusive lingerie brand SavagexFenty, has created a special Valentine’s Day collection. She wanted to create models adapted to all body shapes, a collection that was a great success during her first fashion show last September.
She designed two different collections: a “standard collection” and a large size collection. However, consumers noticed that the models in the large collection were less sophisticated and elaborated than those in the standard collection. Faced with this controversy, the brand expressed design limits to justify the differences in the product finishing.
Source : Benin web tv – 29/01/2019
ZARA OPENS ITS FIRST SHOWROOM N PARIS
On February 8th 2019, Zara opened a 200 m² showroom in the Rivoli district of Paris. Where we can discover the Spring Summer 2019 collection, and also the studio line which will be available for sale three weeks later in store. After the opening of its new flagship store in Opéra, the relocation of the Boulevard Haussmann boutique, this new showroom allows the Inditex group to strengthen its presence in France.
Source : Fashion Network – 08/02/2019
© 2019 FashionNetwork.com
© Legowear / snapchat
LEGO AND SNAPCHAT OPEN A VIRTUAL REALITY CLOTHING STORE IN LONDON
The Lego brand and the giant Snapchat have opened a special clothing store in London, because it does not contain any clothing inside, only a giant QR code. Once the Snapchat code is activated, customers can discover the virtual store, immerse themselves in the world of Lego and discover the products. This new concept, playful and innovative, allows to “bridge the gap between the physical and digital worlds,” says Léa Sandell, social media manager at Lego.
Source : Forbes – 13/02/2019
LINE LAUNCH BY FASHION INFLUENCERS
This week, three influencers announced the launch of their own brands in different fields. Nabilla Benatia, a French influencer followed by 3.6 million people on Instagram, announced the release of her swimwear line : Dayoffswim.
Emilie Ratajowvski, after also launching her swimsuit brand last year, is now launching underwear under the name of Body. And finally the Italian, Chiara Ferragni, whose total turnover in 2017 was 12 million dollars, seems to create its own make-up line. She reposted on her Instagram account, a photo of a master class organized with Lancôme mentionning “something exciting is happening”.
Today’s influencers have a real notoriety and a public keen on their products, which are often out of stock.