SHISEIDO BRINGS OPTUNE
Shiseido launched in Japan a new personalized cosmetics service. For a little more than 80 euros per month, subscribers will have access to a dedicated application offering a skin analysis thanks to a photo of the user. This information will be associated with other user-provided data such as their menstrual cycle, mood, and external factors that is to say air quality and humidity. The facial routine of the day will be offered according to these different data. 80,000 different combinations of five serums and lotions have been developed to offer bespoke formulas. L’Oréal recently launched an online skin diagnosis service thanks to artificial intelligence to give personalized face care advice, but Optune goes even further in personalization and takes into account external conditions. The service is available in Japan since July 1st 2019 and may be deployedin other countries if the service turns out to be a success.
GUCCI GETS INTO FINE JEWELRY
The Italian label, which presents each year fashion watches and costume jewellery collections has decided to take the plunge and play with the big names. This is the first time that the fashion house presents a complete collection of fine jewelry. Hortus Deliciarum is the name of the collection which includes 200 voluptuous pieces that combine rococo and baroque with a communicative jubilation. The collection all started with the drawings of Alessandro Michele. The artistic director of the fashion collections is also the designer of the high jewelry house. To complete this masterpiece, the house unveiled its first boutique Place Vendôme entirely dedicated to high jewelry.
Source : Fashion United – 08/07/19
STELLA McCARTNEY X ADIDAS
Stella McCartney and Adidas increase their commitment to responsible fashion and make progress in the circular economy. Their latest collaboration features a unisex hoodie made from clothing waste and fully recyclable. Called Infinite Hoodie, it was produced in collaboration with Evrnu, a textile innovation company that developed NuCycl technology for apparel recycling.
The collection also includes a tennis dress, still in the prototype stage, made with Bolt Threads, a company specializing in durable materials and fibers from bioengineering. By the end of 2019, Adidas will manufacture 11 million pairs of shoes with Parley Ocean Plastic. The giant sportswear has also pledged to use only recycled polyester in its products by 2024.
Source : Fashion United – 08/07/2019
© By Dominic Thiem
STOCKHOLM CANCELS ITS FASHION WEEK
It’s a first. While the fashion industry is often pointed out for its environmental impact, the Swedish Fashion Council has made a radical decision : cancel its traditional Fashion Week scheduled between 27th and 29th of August 2019. The goal: raise awareness and force different sectors of the industry to adapt to environmental issues marking our era. “We need to leave the past behind to allow the development of a platform for the contemporary fashion industry. We need to encourage the creation of tools that lead to greater ecological responsibility” said Jennie Rosén, CEO of the Swedish Fashion Council. The organization announced that it would unveil more new sustainable ways to showcase Swedish creation in the coming months.
By Brunel Johnson
Cannabis-based treatments are becoming a staple to our beauty routine. In recent months, hemp-based derivatives have experienced a boom in the French market. Vegetable oil is rich in omega 3 and 6 (even more than coconut and argan) but also in antioxidants and vitamin A. It also contains proteins, carotenes and minerals. Ideal for moisturizing, repairing, soothe and softening skin and hair, it is also known for its anti-inflammatory and healing properties. Products selection:
- “Bare With Me”, NYX Professional Makeup
- “Surface CBD-Infused SPF50 Sheer Touch”, Dixie Botanicals
- “Better Daze Ahead CBD Moisturizer”, Farmacy
- “KUSH High Volume Mascara”, Milk makeup
CARLIN’S POINT OF VIEW: CBD based products conquered Northern America backed by the legalization of cannabis cultivation in the US. This beauty trend breaks the borders (and the rules ?) to seduce more and more consumers now targeting the UK and Europe. Cannabidiol and its derived products’properties meet the consumers’ demand for more naturality and well-being. Its relaxing and soothing qualities provide an appropriate and efficient solution for all skin types, from sensitive to acne-prone skins. The regulatory and legal context is relatively imprecise and slows down the boom in this trend. Thus, CBD skin care products may expand at a CAGR of more than 33% through 2027*. *(CBD Skin Care Market Fure Market Insights)
ZADIG & VOLTAIRE x KATE MOSS
Zadig & Voltaire call out super top model Kate Moss for the start of the season. In addition to being the muse of the autumn-winter 2019/20 campaign, the model is preparing a collaboration with the brand that will be revealed in a few months. Two snapshots and a video were unveiled on Zadig & Voltaire’s Instagram account, presenting Kate Moss in a black leather jacket lined with a leopard print material – a look that fits her personal style perfectly.
LADY GAGA LAUNCHES HAUS LABORATORIES
As an unconventional artist, Lady Gaga embrace the same approach to her new makeup line by launching Haus Laboratories, her cosmetics brand exclusively sold on Amazon. A first for the online giant retail that will launch the brand simultaneously in nine countries in September, including the United Kingdom, the United States, Japan, France and Germany.
The mini-clip « OUR HAUS. YOUR RULES. » published on YouTube advocates self-love, before seeking the love of others. No details about the products are revealed. On the official website, the countdown has begin, the launch is scheduled on July 15th 2019.
CARLIN’S POINT OF VIEW: Lady Gaga distills her very own lifestyle among her community with the launch of her makeup beauty brand. She chooses the in vogue strategy of promoting self-expression and individualities recognition rather than imposing a frozen vision of beauty. Haus Laboratories will combine self-love and gender neutrality, eye to eye with Lady Gaga’s DNA. A Born This Way air that brings relevance and consitency to this range, we do not know the products yet but already feel in tune with the times. In the media coverage of this launch, the artist puts brand personality and mission at the center, in a GenZ-friendly approach. We wish her to replicate the success story of Rihanna with her Fenty beauty brand, a pioneer for inlusivity.
L’ORÉAL AND AUGMENTED REALITY
L’Oréal has just launched its first intelligent mirror tests on the Chinese social network WeChat. The platform now allows 1.1 billion users to test Giorgio Armani Beauty brand products in augmented reality using ModiFace technology; a Canadian company specializing in augmented reality and artificial intelligence in the beauty industry. By acquiring 100% of the company’s capital, L’Oréal has secured a breakthrough in the field of tech beauty. The group quickly made successful first trials in partnership with Facebook in August 2018, then with Amazon last June. Building on this success, the giant cosmetics group launched this month on the Chinese social network to test the impact of this new technology on the Asian market.
Source : Fashion Network – 11/07/19
G-STAR RAW USES VEGETABLE WASTE
G-Star Raw has used recycled plant and vegetable waste in its latest collection. The Dutch fashion brand has teamed up with the Swiss chemical company Archroma to create a new autumn collection called ‘Dyed By Nature’. All items were dyed from natural ingredients such as saw palmetto leaves and beet waste “traceable from soil to product”, according to the brand. The result is a range of clothes in shades of powder pink, navy blue and olive green. All pieces are eco-responsible. Indeed, this line was designed from organic materials such as recycled cotton and Lyocell.
Source : Fashion Network – 11/07/19
CARLIN’S POINT OF VIEW: Carlin trend bureau is happy to see its long-term partner Archroma involved in such a project. A new era has come for fashion, both responsible and committed. Natural Dyeing has true qualities and assets. Sustainable fashion brings meaning to consumption and gets trendy as it challenges fashion brands’creativity. Once perceived as punitive, it is in fact a real catalyst to imagine tomorrow’s trends.
TRIBUTE TO KARL LAGERFELD
If Karl Lagerfeld had a fetish garment, it would probably be his iconic white shirt, most often worn with a black silk tie. These shirts will serve as inspiration for a final tribute to the couturier, made this fall in Paris: “The White Shirt Project”. On this occasion, about twenty personalities will celebrate Karl Lagerfeld by reinterpreting his iconic shirt.
The project will be led by Carine Roitfeld, Karl’s favorite stylist and brand consultant, who has invited many fashion personalities to create their own version of her white shirt, including Diane Kruger, Tommy Hilfiger, Kate Moss, Cara Delevingne, Amber Valletta, Lewis Hamilton, Alessandro Michele, Sebastien Jondeau, Takashi Murakami …
Source : Fashion Network – 11/07/19
Sketch by Karl Lagerfeld
THE SKIP CARE
Coming straight from South Korea, this new trend advocates minimalism and seduces millenials. Skip-care defends a return to basics and aims to reduce the number of products, and therefore ingredients, applied to the skin each day for a shorter and more rational facial care routine. If the trend of skip-care pushes us to use less cosmetics, there is no way to put a cross on the results.This simpler routine is more effective because it aims to identify the problems of the skin and then apply only what it needs.
Source : Glamour – 11/07/19