KIABI, 100% SUSTAINABLE BY 2030
Kiabi’s goal is to sustainably design and produce 100% of its collections by 2030, while maintaining its « low price » policy, northern Group CEO Nicolas Hennon announced. « In 2018, the proportion of clothing produced by the brand in a sustainable way was 5%: it will increase to 70% in five years to reach 100% in 2030 » said Béatrice Héricourt (Kiabi collections’ director). The group intends to produce less and to promote an inclusive fashion including large sizes collections but also post-operative lingerie or clothes for disabled children.
CARLIN’S POINT OF VIEW: Brands must conform to consumers’ demands for transparency, meaning and authenticity which they view as top priorities. Commitment whether environmental or social is one of the key desirability levers for brands. The Kiabi initiative with the publication of target figures within 2030, is part of that move. A new style for fashion is at work, combining commitment with inclusivity. How brands make fair price and sustainability exist side by side, to be continued.
PRADA x AQUAFIL
As part of a more sustainable approach, Prada is launching a new innovative project, Re-Nylon, featuring iconic Prada bags in ECONYL®, a new recycled nylon. The bags produced will be the result of the match between Prada and Aquafil company which produces a nylon thread manufactured « from plastic waste recovered in the oceans ». The collection offers six classic styles, for both men and women: belt bag, shoulder bag, a tote bag, a fleece and two backpacks. The group’s goal is to manufacture all of its nylon apparel and accessories in Econyl by the end of 2021. To introduce the state-of-the-art processes, National Geographic, Prada’s “storytelling partner,” has created a series of short videos called ‘What We Carry’ which takes viewers on a remarkable journey across all continents of the world and reveals the inner workings of this unique business.
“SHE BREAKS BARRIERS ” – ADIDAS
Sports are on view this month of June. France hosts the women’s football World Cup from June 7th to July 5th and this competition is reaching a strong interest. However, the high-level sports are still mainly practiced by men since women represent only 36% of the workforce in the tricolor sports federations (according to a report from the Ministry of Sports dating from 2015).
Adidas has just unveiled a plan called « She Breaks Barriers ». The very positive and optimistic approach aims at attracting women that represent one of the key drivers of growth in the sports market for years to come. The Sport and Cycle Union estimates that 14.5 million French women already practice a sport regularly and 6 million would be ready to start or restart a sport activity. The brand will focus on three points: invest in infrastructure, provide financial support to associations and foster sport practice with the National Union of School Sport by training sports teachers in fields such as hip hop or rugby 7.
Source : Fashion Network – 06/06/2019
THE FIRST DIGITAL SEAM DRESS
Last month, the first digital « couture » dress was auctioned in New York by The Fabricant, an Amsterdam-based company specialized in digital clothing design. Its selling price reached 9,500 US dollars (more than 8,300 euros). The dress in question is a virtual garment registered as a digital file, it does not exist in real life. A first in fashion !
Scandinavia multi-brand retailer Carlings launched a digital collection last year. The pants and coats of the first collection cost up to 30 euros and are edited on the customer’s picture after purchase. The concept was so successful that a second collection has been announced on the website. Digital fashion could fulfill our need for novelty and self-expression while limiting our environmental footprint.
The fabricant instagram
CARLIN’S POINT OF VIEW : A virtual garment certainly enables to reduce environmental footprint and could meet the new generations’ aspirations. Gen Z consumers are more experience-oriented and favour being and feeling, over having, as shown by the spread of rental platforms. There is a question of social network influence : the virtual garment is added to online shared pictures, it therefore only exists in virtual life. Can fashion consumption be limited to enhancing a new digital version of ourselves?
“KIMONO” BY KIM KARDASHIAN
Kim Kardashian West has introduced its brand new range of lingerie called « Kimono ». This line offers underwear for all sizes and skin colors. With her 134 million followers on Instagram, the star has triggered a storm on social networks where she has been accused of cultural appropriation. On Twitter, the debate is raging with the hashtag « #KimOhNo ».
The mayor of Kyoto, Daisaku Kadokawa, wrote last week to ask her to reconsider her choice of appellation. « The Kimono is a traditional dress shaped by the richness of our history and our nature » he said by inviting her to visit his city to learn about the culture of the kimono. In a statement shared by the New York Times, Kim explained that she had chosen this term precisely because it represented « the beauty and delicacy in the making of a garment » and stated that she had no intention « to sell clothes that would look like or dishonor traditional clothing ». In the night from Sunday to Monday, Kim finally announced that she waives the name of her brand after the controversy.
The fabricant instagram
INSTA POP-UP FASHION AND BEAUTY IN PARIS
To highlight its “Shopping” functionality, the social network is setting up on July 4th, from 10am to 9pm, at 47, rue des Archives (Paris III) with ten trendy and committed French brands (Meuf, Mathilde Cabanas, Make My Lemonade, Right Bank, Jimmy Fairly, Manucurist, Faguo, New Love, My Travel Dreams and Cut by Fred). Each will propose a new product only available on the application. The Shopping tool has been deployed in both publications and social media stories. Long-awaited, it has been gradually tested in recent months and offers the social network of a billion users a large strike force. A channel that brands are increasingly using for their campaigns, especially luxury brands, targeted in the deployment of these new marketing offers.
Source : Fashion Network – 01/07/19
THE SCARF, THE SS19 ACCESSORY
In these times of heat wave, difficult to find our style. Barely knotted, the scarf dresses the most simple outfits, for an effortless chic style ! Around the neck, in the hair or around the wrist… The scarf also comes in bags, elegant trend set by brands such as Acne, Céline, Balenciaga or The Row …
SOLID COSMETICS: THE FUTURE OF BEAUTY?
Mindsets evolve as information about the impact of our everyday products reaches us. This is the reason why many brands have started making more environmentally friendly products. It is the case of Umaï, a french brand that launches his first solid shampoo 100% vegan and cruelty free. This shampoo has been designed to be as flawless as possible, from the choice of its ingredients (organic plum butter, organic sweet almond oil, corn starch, mild washing agent based on coconut, organic olive emulsifiers …) to its design and packaging that you can plant in a little soil to see it bloom. The strengths of solid cosmetics are that they require little/no packaging, distinguished by their longevity and are convenient to carry. The must have for anyone looking to reach a zero waste goal.
“AT THE HEART OF OUR PRODUCTS” – L’ORÉAL
For the sake of transparency regarding consumers, L’Oréal group announces the launch of their new platform “At the heart of our products”. The possibility for everyone to have a permanent look on the cosmetics’ composition of the group as well as the ingredients used. The platform focuses primarily on how products are composed and manufactured. Each ingredient is accompanied by a complete and detailed sheet to know their origin, their different uses, and – if necessary – the reasons why they are pointed out. L’Oréal specifies that a form is available for users to ask all the desired questions and that the platform will be enriched over time.
Source : Fashion Network – 24/06/19
Clean, organic, committed, she is gaining ground. From farms, green cosmetics promote a local culture, directly from farm to faceand promises natural and effective formulas. « Farmacy » flourish all around the world. In the United States, Brenda Brock, a farmer and creator of Farmaesthetics, owns an organic farm in Rhode Island where she prepares 100% natural herbal, cereal and flower care. In France, Beauty Garden, the organic brand of the Sothys group, was born from the meeting of a gardener in Corrèze and a herbalist-formulator. Both have imagined organic care by tapping into their vegetable garden (moisturizing cream with purple carrot, cucumber or pumpkin mask, daisy concentrate …). Animals also have lots of good things to offer : bee honey contains amino acids, essential minerals and antioxidants, donkey milk is soothing as well as protective and snail slime contains plenty of regenerating and antibacterial active ingredients.
Sources : Madame Le Figaro – 23/06/19
CARLIN’S POINT OF VIEW: The idea of a nature inspired beauty care seduces more and more. Beauty ritual is no exception to the consumer quest for authenticity and naturality. From Farm to Face cosmetics, not only take you on a journey but also advocate for a return to the roots.
KARL LAGERFELD x L’ORÉAL PARIS
After the huge success of its collections with Balmain and Isabel Marant, L’Oréal Paris signs a collaboration with Karl Lagerfeld. The chic rock spirit of the designer’s brand combined with the Parisienne’s elegant style will be at the center of a make-up line. A project that would have been initiated before the disappearance of the German designer. The two brands did not disclose details or prices concerning the products. However, we know that the collection will go on sale online September 20, and will be available worldwide from September 27 during Paris Fashion Week.
CARLIN’S POINT OF VIEW: Brands develop strong synergies between fashion and beauty. Collaborations are everywhere and enable brands to spread their lifestyle, seducing new consumer targets. In addition to offering a global brand experience through new points of contact, these collaborations also participate in the evolution of the brand’s image in the consumer’s mind.