JEAN PAUL GAULTIER X SUPREME

Now a fashion phenomenon, the Supreme New York skateboard brand has announced a partnership with the French designer Jean Paul Gaultier on its Instagram account. The photo posted shows a young bearded man with an offbeat look, a purple tartan fur jacket and yellow graphic pants. For the woman, it is Lourdes Leon, Madonna’s daughter, who will embody this capsule collection. This unisex collection is expected on April 11 in all Supreme stores and on the brand’s website. As usual, the pieces are in a very limited edition.

Source : Fashion Network – 02/04/2019

© Photography Collier Schorr   © Suprême 

@adidas

ADIDAS X BEYONCE

Adidas announced on April 4thon Instagram its collaboration with pop singer Beyoncé. The choice of April 4this not insignificant since it is a lucky number for the star: the day of her birth and wedding anniversary as well as the name of her fourth album. This collaboration will cover the field of lifestyle and performance, by developing the Beyoncé Ivy Park label but also by accompanying young athletes and designers to co-create products under the name AdidasxBeyonce. The strategy of the German sports brand allows it to face its competitors and their choices of muses: Rihanna at Puma or CardiB at Reebok. The advantage for Beyonceis that it can revive its Ivy Park athletics line, launched under the aegis of Topshop in 2016, and then become the exclusive property of the singer again.

Source : Le Figaro – 05/04/2019

Dior dresses the dancers of TEATRO DELL’OPERA in Rome

The Opera of the City of Rome, wished to pay tribute to the musician Philippe Glass through various artistic performances from March 29thto April, 2nd2019. On this occasion, Eleonora Abbagnato, star dancer and director of the Opera, invited Dior to design the costumes for Nuit Blanche, one of the three musical pieces.  Maria Grazia Chiuri, artistic director at Dior, and her team, have created 16 costumes highlighting the historical know-how of Dior. She was inspired by the flower: an inseparable symbol of the company’s identity. 1500 silk flowers were sewn at home on tulle, sublimating the dancers’ bodies.

Source : Numero – 03/04/2019

© Photography Paola Mattioli

© Hermès

GRAND PRIX OF HERMÈS CARRÉ

Hermès is launching the “Grand Prix du carré Hermès” and invites designers, illustrators, graphic designers and artists to apply on the DesignBoom website to design the new carré for the 2021 season. Three steps will be implemented: registration until May 31st, when 100 profiles will be selected. Then, in October 2019, 10 finalists will have the opportunity to developptheir own creations within the company and finally up to three winners will have the chance to see their creation integrated into the future collection.

Source : Vanity Fair – 05/04/2019

GALERIES LAFAYETTE CHAMPS-ELYSÉES BANKS ON beauty NICHE

The opening of the department store on March 27 on the Avenue des Champs-Elysées in Paris unveiled more than 800 brands spread over four floors. In particular, there is a beauty offer, at the forefront of modernity, on the ground floor. The selection of skincare, make-up and fragrance brands as well as the customer journey is designed as a multidimensional and prospective journey. This wellness area promotes a plural inner beauty by not taking into account an age, a skin colour or a male/female segmentation. The brands sold reflect the bias linked to diversity in its broadest sense, since historical brands (Yves Saint Laurent, Annick Goutal, David Mallet and Serge Lutens) coexist with brands whose Instagram reputation is now well established (such as Aime Skincare by Mathilde Lacombe, Rouje by Jeanne Damas and Shaeri Paris). The codes of digital and the clean beauty spirit are highlighted: an insta-worthy shots space, which is aimed both at the historical clientele of Galeries Lafayette and also at a young target group used to eshops and new trends.

Source : Fashion Network – 03/04/2019

© Presse

© Hermès

HERMÈS OPENS A NEW SHOP IN NEW YORK

The French company opened its new NewYork store in the trendy Meatpacking district between HighLinePark and the Whitney Museum. On 500m² spread over two floors, the men’s and women’s clothing collections are presented, as well as bag, shoe and square accessories, as well as jewellery, perfumes and decorative objects from the house. With a new location, far from the avenues of luxury boutiques, Hermès wishes to attract a new and younger clientele. With a choice of products adapted to the neighbourhood’s universe: bicycles, skateboards or banana bags will be presented alongside a more formal collection. Employee clothing is also part of this warmer and more relaxed strategy: no more ties for men and Hermès sneakers for everyone. Organized as a living space with a bar where it is possible to order a free drink (coffee, glass of wine or sparkling water), the decoration is a mix of culture between the brand’s French roots and the more streetlyworld of New York.

Source : Forbes – 05/04/2019

HEURTIECH : TRENDS PREDICTION VIA IMAGES RECOGNITION

This start-up, created in 2017, has taken up the challenge of artificial intelligence: predicting fashion trends for the next 6 to 12 months. The aim is to offer brands an analysis of the fashion items displayed on social networks. Thanks to image recognition technology and a deep learning algorithm, it is possible to analyze 3 million outfits per day and detect up to 2000 details per product (colours, shapes, materials, patterns, etc.). These data are extracted and analyzed according to their relevance: past behavior, magnitude, projected growth and adoption. They are then classified to help luxury and fashion brands to take back control of their production. This allows a better forecast of stock and sales: produce according to demand in order to avoid waste and additional costs. The images analyzed are extracted from the social networks of stars, macro and micro influencers, but also on the mass market: the aim being to study from early adopters to the end consumer. After a fundraising campaign and having won the Louis Vuitton “Innovation Award”, the brand wishes to launch itself into the beauty and cosmetics market.

Source : L’usine digitale – 03/04/2019

© Heuritech

© H&M

H&M banks on fruit fiber for its new sustainable collection

On March 27th, the Swedish group presented its new Conscious Exclusive 2019 collection in Los Angeles, which was launched for the first time in 2011. This year H&M wanted to strengthen its sustainable offer by introducing three new eco-friendly materials: Pinatex, which is an alternative to leather made from pineapple fiber. The Fiber orange, which resembles the self, comes exclusively from citrus waste not preserved by orange juice manufacturers and finally the BLOUM foam, which is a flexible vegetable foam created from algae biomass. This season, the brand will once again use sustainable materials such as cotton, silk and organic linen, recycled polyester or recycled silver for jewellery. About fifty pieces were created (dresses, skirts, trousers, tops, blouses, costumes, jackets, swimwear and jewellery) with prices higher than the rest of the offer and up to 199 euros. The primary inspiration for this collection is nature, plants, flowers, trees, and minerals highlighted by motifs and a palette of summer colours: lavender, sand, coral, or petroleum blue.

Source : Mode in Textile – 28/03/2019

JULIE MAHIET
ASSISTANTE MARKETING

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