GUCCI INVESTS MORE THAN $10 MILLION IN DIVERSITY

The flagship brand of the Kering group was accused of racism last month for proposing a sweater with an oversized red lips with a “blackface” on the collar: a colonial-era caricature exaggerating the features of a black person. After apologizing and withdrawing the sweater from the sale, Gucci released its “Changemakers” project, which aims to encourage diversity and inclusiveness on the long term basis. With funding of $10 million, this program focuses on three areas: the recruitment of a world director to “strengthen the social impact and the relationship with social communities”, a $1.5 million school support program in the field of fashion and finally a volunteer program to raise the cultural sensitivity of employees by organizing the working time of 18,000 of its employees to carry out volunteer work.

Source : Journal du luxe– 20/03/2019

© Gucci

© 2019 AFP-Relaxnews

MARIONNAUD LAUCHES A RANGE OF NATURAL CARE PRODUCTS “GREEN”

The Marionnaud group is entering the natural products sector with a new range of face and body products, made up of “more than 90% ingredients of natural origin”, called “Green”. The French company, now owned by a Hong Kong group, wants to meet the demands and needs of its female and male customers by offering products that respect the planet and the skin. It should also be noted that this new “Green” range is stamped “Made in France”. This new range of natural and environmentally-friendly products is not only limited to the product content but also extended to their packaging. The packaging is “minimalist, separable, and recyclable, with in particular cases made from sustainable cardboard” according to the company. Marionnaud has selected specific ingredients that adapted to all skin types such as carrot, water lily, kiwi or ginger, in order to “moisturize, soothe, purify, soften or illuminate the skin” and that can be found in a wide range of products in the form of masks, essence, nourishing oil lip balm and many other new products to be discover in stores and on the Marionnaud website.

Source : Fashion Network – 20/03/2019

LACOSTE SIGNS A TRIBUTE COLLECTION TO KEITH HARING 

Keith Haring, an illustrious artist of the 1980s, is honoured by Lacoste through the new spring-summer 2019 collection, which pays tribute to the painter’s iconic drawings. The famous illustrations “Barking Dog” or “heart” in movement and colourful are available on sweaters, sweatshirts, swimwear, jacket linings or the famous polo shirt of the French company and are to be found in stores and on the e-shop from 27 March.

Source : Journal du luxe– 20/03/2019

© Lacoste

© 2019 AFP-Relaxnews

&OTHERS STORIES LAUCHES INTO SECOND HAND WITH SELLPY

The second-hand industry is evolving, estimated at $24 billion in 2018, and could reach $51 billion by 2021. In addition to the luxury brands that are committed to investing in this sector, it is also the companies in the Mass Market sector that are closely interested in this universe. This is the case of H&M, via its fund dedicated to H&M CO:Lab innovations, in collaboration with the company & Other Stories, which wishes to start its product resale activity. In a few weeks’ time, this site will offer “second-hand products &Other Stories” to support the textile, accessories, jewellery and beauty products already available on the site.

Source : Fashion Network – 21/03/2019

MR. MOUSTACHE RECYCLES USED SHOES

The French shoe brand has had collection points in its Parisian stores for a few days now, in order to allow its customers to recycle their used shoes, regardless of the brand.  In an eco-responsible approach, Mr. Moustache hopes to eventually offer his customers shoes made from the collection of old shoes. The advantage for customers is to receive a 10% discount to be used in the store or on the brand’s website. With regard to recycling, the shoe brand has joined forces with I::CO, a German company “specialist in the in-store collection, reuse and recycling of textiles and shoes”. The group already collaborates with heavyweights in the sector such as H&M. The recycling process is as follows: “I:CO has designed a mechanical process, without chemicals, that separates the various elements that make up them, such as leather, rubber, foam or metal. Once isolated, they are then recycled or reintroduced into another production process. The collection program was named “ENCORE” by Mr. Moustache.

Source : Fashion Network – 21/03/2019

© Lacoste

JULIE MAHIET
MARKETING ASSISTANT

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