CLEAR FASHION, THE YUKA OF FASHION

While fashion finally begins its examination of conscience, two young entrepreneurs, Rym Trabelsi and Marguerite Dorangeon, launch Clear Fashion, an application challenging the textile market. The two 25-year-old women have listed more than 80 brands – including the most demanded in terms of purchase like Zara, H&M, Nike, Maje, Sandro or Uniqlo.

On each of them, the duo collected data to evaluate the impact and the commitment of these brands according to four criteria: Human, health, environment and animals are thus rated out of 100. But the free application goes further by allowing users to scan the labels or hand-enter the composition of the garment giving the opportunity to discover the score assigned but also to compare products and choose the one that corresponds best to the desired values. Users can thus support labels that produce in a responsible way and, above all, encourage brands to be more transparent towards a market that is now synonymous with eco – responsibility and desirability.

Source : Madame Figaro – 09/09/19

Clear Fashion mobile app

Christian Dior Runway – Fall 2019

YOUTUBE LAUNCHES FASHION & beauty platform

YouTube launches YouTube Fashion. Stop searching, you can now find all the shows, fashion and beauty news collected in one place … The platform is not at its first try as it had already done the same with gaming, movies and series.

Source : Glamour – 10/09/19

DiPTyQUE IMAGINEs the first scented tattoo

Self-proclaimed “techno-poet house”, Diptyque imagines the first scented patch. Three motifs like shadows, placed in the hollow of the neck, on the wrist or behind the ear, quite similar to tattoos. We must get closer to distinguish the relief of these matte satin patches, which each diffuse one of the iconic perfumes of Diptyque. A flower for Eau Rose, a tuberose for Do Son and a swan for l’Ombre dans l’eau, all three impregnated with a concentrate that diffuses throughout the day.

Source : Vogue – 09/09/19

Diptyque Website

Skincare studio – Seasonly

RENDEZ-VOUS AT THE “FACIALISTE”

More pointed than a facial in a beauty salon, sexier than a dermatologist appointment, the facialist make his arrival in France. Delphine Langlois, ex-director of the George-V spa in Paris, participates in popularizing but also defining and referencing this profession with a dedicated website (Lesfacialistes.com). “The facialist is a beauty professional, graduated from an aesthetics school specialized in the face. Our expertise allows us to adjust our actions to the specificity of each client. After a precise diagnosis based on an analysis of the skin, muscles and facial expressions, we adapt the massage to the morphology. This check-up is also an opportunity to give cosmetic advice, nutritional recommendations and self-massage exercises.”

 Source : Madame Figaro – 04/09/19 

LE BON MARCHÉ AND ITS 2.0 SHOPPING EXPERIENCE

A new setting of 300m2: “Bon Marché Private Salons”. Like a Parisian apartment with a warm and cozy atmosphere, customer can choose between 3 fitting rooms: The “Aristide” for a masculine atmosphere with its mahogany woodwork and its armchairs in glossy brown leather, the “Library” for a soothing atmosphere with more than 800 reissues of the novel “Au Bonheur des Dames” by Emile Zola on the walls and the “Grand Salon” for a feminine atmosphere with its pink velvet oversized sofa.

On appointment, a dedicated team of personal shoppers and stylists guides the Bon Marché clients to renew their wardrobe. The shopping session becomes a privileged moment combining professional advice and relaxation at the lounge bar communicating with the cabinet of curiosities. Beyond a tailor-made service, the ultra-personalized experience is connected: a mirror screen installed in each salon is photographing and filming worn outfits. At the end of the session, a personal code is given to the client to review the visuals of his fittings during his next visit.

Source : Vogue – 10/09/19

La “Bibliothèque” © Gabriel de la Chapelle

© presse

KARL LAGERFELD X L’ORÉAL PARIS

Last June, L’Oréal Paris and Karl Lagerfeld created excitement by announcing their collaboration. After months of suspense, the makeup limited edition collection is finally unveiled, combining feminine elegance with a chic rock’n’roll universe. “Tomorrow, I could be the exact opposite of who I am today,” said the fashion designer. It’s the whole concept of this collection that invites women to explore, reinvent themselves and have fun.

Karl Lagerfeld and L’Oréal Paris offer a make-up routine to move from a nude beauty to a more daring evening makeup: a palette of nine eye shadows, an intense black eyeliner, a black volume mascara, a compact highlighter and finally six matte finish lipsticks from the Color Rich range. The collection will be available on September 19 at Monoprix des Champs-Elysées and L’Oréal Paris e-shop. Then, on September 27, at Monoprix, Galeries Lafayette, L’Oreal Paris e-shops, Sephora and Sarenza.

Source : ELLE – 07/09/19 

RIHANNA, FASHION WEEK’S STAR

The artist has already made this year a remarkable demonstration of her appetite for creation but also her business sense with the launch of Fenty House under LVMH. However, she did not give up her independent lingerie brand Savage, which she brought in front of the scene during New York Fashion Week. For the occasion, Rihanna has set up a great show filmed by Amazon that will be diffused exclusively on September 20. The star called upon the rap group Migos as well as the models Gigi Hadid, Cara Delevingne and Bella Hadid. Skilled, she took the perfect offspring of Victoria’s Secret, criticized for its obsession with thinness. Roundness and frantic ripples, Savage has refreshed the gender to the point of positioning itself as a legitimate reference on the lingerie market.

Source : Fashion Network – 11/09/19

Cara Delevigne – Savage x Fenty © Dimitrios Kambouris

Veja website

FIRST TECHNICAL AND ECOLOGICAL RUNNING SHOE

After four years of research and development, Veja presents the Condor, the first unisex ecoresponsible running shoe whose aesthetic resume the bone structure of the South American bird. Light, flexible and technical, the Condor combines a total of 53% biobased elements. The outsole combines Amazonian wild rubber and rice bark while the midsole recycles food scraps such as castor oil, vegetable oil substitute, banana oil and sugar cane. The breathable alveomesh skeleton was entirely made from recycled plastic bottles. Lined with organic cotton, the news shoe is not intended for marathon runners but rather for urban athletes. The Condor will be available on September 19th.

Source : L’Obs – 10/09/19

VICTORIA BECKHAM LAUCHES HER COSMETICS LINE

After two collaborations with Estée Lauder, sold out in a few moments, Victoria Beckham finally formalized the launch of her own beauty brand. A make-up for all types of skins, perfumes and skincare products, all at affordable prices … Indeed, it is in collaboration with Sarah Creal known for its work with brands such as Prada and Bobbi Brown, that Victoria Beckham promises a brand closer to its consumers and to nature. She also announces the opening of a Youtube channel to take into consideration the requests and returns of her subscribers in terms of beauty. The official launch of the brand is scheduled this Saturday, September 14. For the occasion, a victoriabeckhambeauty Instagram account has been created.

Source : Vogue – 13/09/19

Victoria Beckham Beauty Instagram

Nars website

NARS LAUCHES ITS FIRTS FRAGRANCE

While the annual ranking established by Forbes places Nars as the most influential luxury cosmetics brand in 2019, designer François Nars has just announced the launch of the house’s first fragrance “Audacious”, created in partnership with the famous perfumer Olivia Gicobetti. This fragrance is described as “an abstract study of contrasts, where light meets darkness and where sensuality meets individuality”. A fragrance that, as its name suggests, promises to be bold, with notes of frangipani heads and incense, fragrances of tiare flower, ylang-ylang and sandalwood. All on a background of cedar notes and white musk.

Source : Vogue – 13/09/19

LÉA DIZIER
ASSISTANTE MARKETING

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