KARL LAGERFELD

The story of the Chanel / Lagerfeld couple began in 1983 when the Wertheimer brothers left the reins of artistic direction to Karl in order to rejuvenate the brand by mixing tradition and modernity. The designer has carried out his mission with great success, placing Chanel at the forefront of the world stage and making the brand desirable.

During his 36-year career at Chanel, Karl Lagerfeld understood and adapted to the younger generations and trends facing him and the times in which he lived.

His style has established itself and become recognizable to all, he has also shaped the prototype of a new kind of artistic director : involved in all areas of creation and defining the brand’s identity. One of the main examples of the total investment he demonstrated is the art with which he handled the scenography of the shows using ever more impressive sets. Karl Lagerfeld leaves behind him the longest career in the history of fashion, a name that forms an inseparable unity with the brand he created for.

  ©Patrick Kovarik / AFP

Instagram @Frakas.clothes

A CLOTHING BRAND CREATED TO FIGHT AGAINST DISCRIMINATION

A business school student launched his clothing brand with the aim of fighting discrimination. Frakas is the name of this young ethical, responsible and committed brand. It is not the seasons that punctuate his new collections but the social subjects that are dear to him, such as the denunciation of racism, slavery and homophobia, or the promotion of cultural diversity.

The next step in the development of its brand is to produce only “Made In France” using manufacturing plants that promote professional reintegration. He launched a crowfunding campaign to help him achieve his goal.

Source : L’écho républicain – 20/02/2019

CLAUDIA SCHIFFER, NEW MUSE OF BA&SH

This Friday, February 15th, marks the launch of the BA&SH summer 2019 collection. A rather special collection, influenced by the 90s, celebrating the brand’s 15th anniversary. To embody BA&SH’s natural, feminine and creative image, Barbara Boccara and Sharon Krief, the co-founders who gave the first 2 letters of their respective first names to their brand, decided to call upon Claudia Schiffer to embody BA&SH’s anniversary campaign. “THE perfect “personality” for the founders, which seemed obvious. The flagship model of the 90s will perfectly represent the brand’s universe, which has decided to update iconic pieces from the late 20th century.

To remember: Bash achieved sales of €87,025,300 in 2017. 200th stores opened in New York in October 2018.

Source : Biba Magazine  – 20/02/2019

© Bash

Illustration de l’artiste Daniel Carlsten pour l’exposition « Geek mais chic ».

“GEEK MAIS CHIC” THE NEW EXHIBITION AT LE BON MARCHÉ

Le Bon Marché Rive Gauche is revolutionizing the shopping experience offered to its customers through the “Geek but chic” exhibition to be discovered from February 23 to April 22 to the next. More than 80 beauty, design and fashion brands will offer the latest technological, digital and sensory innovations from their respective corners in order to offer a “3.0 shopping experience”. You will find mirrors connected to NARS for a “virtual make-up workshop”, a virtual reality helmet offered by MONTBLANC for “experiencing helicopter flight over New York or Venice” or customization by “video-mapping” at Tod’s.

To be noted: 13.3 billion euros in turnover in 2017 and it occupies third place (after Séphora and DFS) in the Distribution department of the French luxury conglomerate LVMH.

Source : Vogue – 19/02/2019

VICTORIA BECKHAM LAUNCHES HER YOUTUBE CHANNEL        

Following her fall-winter 2019 fashion show at Tate Britain in England, Victoria Beckham announced the launch of her YouTube channel in collaboration with Derek Blasgerg, journalist and editor-in-chief of various art magazines. The videos will deal with her life in general, fashion and also beauty. No wonder, as she also unveiled the creation of Victoria Beckham Beauty, a make-up and facial care line. Her YouTube channel will enable Victoria Beckham to “communicate with her customers in a new way”.

Source : Vogue – 20/02/2019

© Getty

© Pixelformula/SIPA

BURBERRY REMOVES A SWEATER ACCUSED OF INCITING SUICIDE

The famous British brand announced on February 20 that it had removed a piece from its 2019 2020 autumn/winter collection following complaints that it was encouraging suicide.

This past Sunday, a beige hooded sweatshirt paraded during London’s Fashion Week, and generated a lot of reactions on social networks. Its particularity is the use of a noose as a closure that evokes suicide and the model Liz Kennedy reacted: “Suicide is not fashionable”. 

Ricardo Tisci apologized in a statement “we are deeply sorry for the discomfort” according to him the design was inspired by the marine theme.

Source : Le Figaro – 20/02/2019

JULIE MAHIET
ASSISTANT MARKETING

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