CRUELTY FREE
A general awareness in the world of fashion, finally pushes the Ready to Wear & Luxury to take away for a cruelty free textile : faux fur. Animal furs are then banned, replaced by synthetic furs. It is now used by many designers committed to the animal cause and we can see it in a lot of catwalks: Gucci, Alexander McQueen, Stella McCartney, Kenzo, Burberry, Toga …
TRENDY
Uninhibited and committed, faux fur becomes a timeless outfit to have in your wardrobe. It is used for coats, jackets, sweater, bag, hat … giving us an infinity of possibilities (style, length, printed, shaved effects, colors etc.) Can be married to any style: chic, preppy, street, comfy … it turns out to be a real solution against the cold while remaining trendy!
SUSTAINABLE
Research has been conducted to make its production less harmful to the environment. Commonly made from synthetic fibers: acrylic, modacrylic, or polyester, some ethical companies decide to launch new biodegradable or recycled fibers in order to reduce environmental impact.
ECOPEL
This is the case of ECOPEL: global manufacturer of faux fur. Green commitment being one of their value, they offer a line of fake furs made from recycled plastics, which makes it possible to transform a directly available resource and to introduce it into a new cycle without creating waste and promoting thus the circular economy. Their commitment to a more sustainable fashion does not stop there, a new KOBA line has also been created using Sorona technology, allowing to make faux fur based on corn residues, reducing our dependence on oil. Finally, the latest project: the buying of the French factory Peltex, with which they develop a fake fur made from hemp. The result will be available on the next Première Vision show, be quick!
