CRUELTY FREE

A general awareness in the world of fashion, finally pushes the Ready to Wear & Luxury to take away for a cruelty free textile : faux fur. Animal furs are then banned, replaced by synthetic furs. It is now used by many designers committed to the animal cause and we can see it in a lot of catwalks: Gucci, Alexander McQueen, Stella McCartney, Kenzo, Burberry, Toga …

Annakiki

Burberry

Gucci

Kenzo

Shrimps

Stella Mc Cartney

Toga

Annakiki

Burberry

Gucci

Kenzo

Shrimps

Stella Mc Cartney

Toga

TRENDY

Uninhibited and committed, faux fur becomes a timeless outfit to have in your wardrobe. It is used for coats, jackets, sweater, bag, hat … giving us an infinity of possibilities (style, length, printed, shaved effects, colors etc.) Can be married to any style: chic, preppy, street, comfy … it turns out to be a real solution against the cold while remaining trendy!

Balenciaga

Gucci

Emma Brewin

Prada

Balenciaga

Stella Mc Cartney

Gianvito Rossi

Zara

Ecopel

Balenciaga

Gucci

Emma Brewin

Prada

Balenciaga

Stella Mc Cartney

Gianvito Rossi

Zara

Ecopel

SUSTAINABLE

Research has been conducted to make its production less harmful to the environment. Commonly made from synthetic fibers: acrylic, modacrylic, or polyester, some ethical companies decide to launch new biodegradable or recycled fibers in order to reduce environmental impact.

Imaxtree

Imaxtree

Imaxtree

Japon tagwalk

Balenciaga

Nyfw tagwalk

Ecopel

Imaxtree

Japon tagwalk

Japon tagwalk

Nyfw tagwalk

Ecopel

Ecopel

ECOPEL

This is the case of ECOPEL: global manufacturer of faux fur. Green commitment being one of their value, they offer a line of fake furs made from recycled plastics, which makes it possible to transform a directly available resource and to introduce it into a new cycle without creating waste and promoting thus the circular economy. Their commitment to a more sustainable fashion does not stop there, a new KOBA line has also been created using Sorona technology, allowing to make faux fur based on corn residues, reducing our dependence on oil. Finally, the latest project: the buying of the French factory Peltex, with which they develop a fake fur made from hemp. The result will be available on the next Première Vision show, be quick!

Ecopel

Ecopel

Ecopel

Ecopel

Presse

Presse

Ecopel

Presse

Fanny Joly
GRAPHIC & FASHION DESIGNER WOMEN’S RTW

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