Allibert
Allibert, a bathroom designer, called on Carlin Creative Trend Bureau to conduct an audit and recommendations focused on existing and upcoming collections, to reshape and renew its offer strategically.
CASE STUDY ALLIBERT
Summary:
Allibert, a bathroom designer, called on Carlin Creative Trend Bureau to conduct an audit and recommendations focused on existing and upcoming collections, to reshape and renew its offer strategically.
Customer:
Allibert, the leading bathroom manufacturer on the DIY network in Belgium. Aquarine, its equivalent on the PRO network in France.
Stake:
Making supply more consistent and desirable in stores and on communication tools. Develop 4 new collections of bathroom furniture, differentiating, which meet expectations in the Belgian and French markets.
Carlin Solution:
On the existing offer:
– Strategic reflection on the segmentation of supply.
-Analysed cross-style style and marketing of existing collections: analysis of the consistency on the colors materials and finishes, the associated accessories and the staging.
-Development of a segmentation tool and a guide for existing collections for theatricalization in shops and photographs.
To develop new collections:
-Decryption of French and Belgian consumer insight
-Creation of design briefs with recommendations of targets, style, features and CMF for each new collection
-Recommendations for accessorization and staging
