Back
Allibert - carlin creative trend bureau consulting & trenbooks
Allibert - carlin creative trend bureau consulting & trenbooks
Allibert - carlin creative trend bureau consulting & trenbooks
Allibert - carlin creative trend bureau consulting & trenbooks

CASE STUDY ALLIBERT

Summary:

Allibert, a bathroom designer, called on Carlin Creative Trend Bureau to conduct an audit and recommendations focused on existing and upcoming collections, to reshape and renew its offer strategically.

Customer:

Allibert, the leading bathroom manufacturer on the DIY network in Belgium. Aquarine, its equivalent on the PRO network in France.

Stake:

Making supply more consistent and desirable in stores and on communication tools. Develop 4 new collections of bathroom furniture, differentiating, which meet expectations in the Belgian and French markets.

Carlin Solution:

On the existing offer:

– Strategic reflection on the segmentation of supply.

-Analysed cross-style style and marketing of existing collections: analysis of the consistency on the colors materials and finishes, the associated accessories and the staging.

-Development of a segmentation tool and a guide for existing collections for theatricalization in shops and photographs.

To develop new collections:

-Decryption of French and Belgian consumer insight

-Creation of design briefs with recommendations of targets, style, features and CMF for each new collection

-Recommendations for accessorization and staging