CASE STUDY IME
R&D COLLABORATION WITH IME / SCEMA
Identify significant and stable determinants for the justification of lingerie consumption habits through cognitive science.
CREATION OF A TOOL based on the scientific method which takes useful criteria in account for lingerie brands.
DEFINING CONSUMPTION MODELS AND REPRESENTATIVE CLUSTERS for French women aged between 22 and 35 years
First few pathways which challenge assumptions and offer innovative strategic solutions for lingerie brands