INTERSPORT
Style impulses, from trends to products
Develop a fashion image, capture a new clientele.
Respond to the market evolutions with a life style approach.
CASE STUDY INTERSPORT
CLIENT & CONTEXT
Intersport is a French brand, distributer of sports-brands and using a network of 600 affiliated shops.
Today the brand wants to recapture these affiliates and their engagements by putting a fashion impuls into their leisure-wear collection MMD « Firefly ».
A strategy that also targets the reinforcement of it’s positioning facing the equally distibuted lifestyle-brands.
ISSUE
Style impulses, from trends to products
Develop a fashion image, capture a new clientele.
Respond to the market evolutions with a life style approach.
SOLUTION GROUPE CARLIN
Develop tailor-made and tranversal trends ( men,women &kids)
Creation of an exclusive collection of 80 products
Creation of exclusive prints
Development of technical drawings
Help de buyer’s teams with the product development and ajustment