INTERSPORT

CASE STUDY INTERSPORT

CLIENT & CONTEXT

Intersport is a French brand, distributer of sports-brands and using a network of 600 affiliated shops.

Today the brand wants to recapture these affiliates and their engagements by putting  a fashion impuls into their leisure-wear collection MMD « Firefly ».

A strategy that also targets the reinforcement of it’s positioning facing the equally distibuted lifestyle-brands.

ISSUE

Style impulses, from trends to products

Develop a fashion image, capture a new clientele.

Respond to the market evolutions with a life style approach.

SOLUTION GROUPE CARLIN

Develop tailor-made and tranversal trends ( men,women &kids)

Creation of an exclusive collection of 80 products

Creation of exclusive prints

Development of technical drawings

Help de buyer’s teams with the product development and ajustment