LEROY MERLIN
Leroy Merlin Russia called on Carlin Creative Trend Bureau to conduct an audit of the DECOR offering and develop a new cross-functional methodology for the development of collections.
CASE STUDY LEROY MERLIN
Summary :
Leroy Merlin Russia called on Carlin Creative Trend Bureau to conduct an audit of the DECOR offering and develop a new cross-functional methodology for the development of collections.
Customer:
LEROY MERLIN, number 1 of do-it-yourself brands in Russia. Stake : Boost the DECOR offer in Russia.
Carlin Solution:
– Strategic reflection on the segmentation of supply, transversal between all types of products
-Development of a transverse methodology and trends for the creation of new products: Interior textiles, materials and accessories
– Strategic reflection on merchandising
