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Leroy Merlin - carlin creative trend bureau consulting & trenbooks
Leroy Merlin - carlin creative trend bureau consulting & trenbooks

CASE STUDY LEROY MERLIN

Summary :

Leroy Merlin Russia called on Carlin Creative Trend Bureau to conduct an audit of the DECOR offering and develop a new cross-functional methodology for the development of collections.

Customer:

LEROY MERLIN, number 1 of do-it-yourself brands in Russia. Stake : Boost the DECOR offer in Russia.

Carlin Solution:

– Strategic reflection on the segmentation of supply, transversal between all types of products

-Development of a transverse methodology and trends for the creation of new products: Interior textiles, materials and accessories

– Strategic reflection on merchandising