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CASE STUDY OENOBIOL

OENOBIOL – FROM STRATEGIC THINKING® TO TREND CONTENT®

STEP 1:

  • Study on the expectations of identified and aspirational targets for OENOBIOL in terms of naturality, wellness, beauty, to the filter of OENOBIOL values
  • A day of co-creation of the brand platform between CARLIN CREATIVE TREND BUREAU teams and OENOBIOL teams: a day to decide the existing, to modernize the values of the brand and to co-construct its positioning
  • Definition of a brand book: illustration and concrete definition of the brand values, its mission, and its positioning. A book designed to guide all initiatives of the brand.

STEP 2:

  • A day of co-creation of new concepts of develop first, in line with the brand platform, identified targets and priorities for the brand
  • Carlin Creative Trend Bureau + Oenobiol + an expert nutritionist to validate the concepts and ingredients.