FROM STRATEGIC THINKING® TO TREND CONTENT®
CASE STUDY OENOBIOL
OENOBIOL – FROM STRATEGIC THINKING® TO TREND CONTENT®
- Study on the expectations of identified and aspirational targets for OENOBIOL in terms of naturality, wellness, beauty, to the filter of OENOBIOL values
- A day of co-creation of the brand platform between CARLIN CREATIVE TREND BUREAU teams and OENOBIOL teams: a day to decide the existing, to modernize the values of the brand and to co-construct its positioning
- Definition of a brand book: illustration and concrete definition of the brand values, its mission, and its positioning. A book designed to guide all initiatives of the brand.
- A day of co-creation of new concepts of develop first, in line with the brand platform, identified targets and priorities for the brand
- Carlin Creative Trend Bureau + Oenobiol + an expert nutritionist to validate the concepts and ingredients.