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Panasonic - carlin creative trend bureau consulting & trenbooks

CASE STUDY PANASONIC

Summary:

Panasonic Japan has called on Carlin Creative Trend Bureau to accompany them on the development of new design concepts related to their DNA.

Customer:

Panasonic Japan, Energy Department.

Stake:

Extend design concepts following the new positioning strategy

Carlin Solution:

-Identification of concepts to be developed

-Development of CMF concepts: macro-trends crossing and new branded DNA