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robinsons -logo carlin creative trend bureau - trendbooks & consulting
robinsons -logo carlin creative trend bureau - trendbooks & consulting
robinsons -logo carlin creative trend bureau - trendbooks & consulting

CASE STUDY ROBINSONS

CLIENT & CONTEXT

Robinsons is a chain of department stores located mainly in Asia. For its new store in Dubai, the brand wants to launch an e-commerce site with an exclusive selection of product, reserved for certain customers. Currently Robinsons is the only retailer to offer a private boutique in the United Arab Emirates.

STAKE

Develop the visibility of the e-commerce site Promote partner brands through fashion items and looks Capturing Robinsons fashion expertise and international aura

CARLIN CREATIVE TREND BUREAU SOLUTION

In line with seasonality and the commercial calendar Robinsons: creation and writing of 4 Edito mode per month: Small look man, woman, child and house from the Robinsons product selection. Editorialization and story telling around the looks Search iconography and page layout