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TRENT -logo carlin creative trend bureau - trendbooks & consulting
TRENT -logo carlin creative trend bureau - trendbooks & consulting
TRENT -logo carlin creative trend bureau - trendbooks & consulting

CASE STUDY TRENT

CLIENT & CONTEXT

Established in 1998 and part of the Tata group, Trent operates Westside, one of India’s largest and fastest growing retail chains. The company has already established 83 Westside departmental stores measuring 8,000-34,000 sqft in floor space across 50 cities

STAKE

Accompany the Trent style teams in the development and construction of a coherent and transversal children’s collection for the brands: BABY HOP (baby girl-boy), GIRL RULES (Girl 2-14 years) & STREET BLUES (boy 2-14 years)

CARLIN CREATIVE TREND BUREAU MISSION

  • Segmentation of lines by dress style and age
  • Creating a coherent fashion history between different brands using personalized trend boards (colors, silhouettes, must-have, print inspiration, fabrics, details and finishes…)
  • Exclusive Product Development