Right in the middle of winter, the storytelling & events agency 79C of the Carlin group transformed an apartment in the 8th arrondissement of Paris into a wellness-dedicated area.

How to convert a constraint into an opportunity? The closing of the Weleda institute during 2 months due to works was the ideal occasion to put the historical savoir-faire of this brand in the spotlight. Among other things, Weleda is known for proposing massages based on natural and bio-certified cosmetics.

©Photographer : Fred Chapotat

From February 1st until March 29th 2019, Weleda will take over the “typically Parisian” apartment located on Rue de Ponthieu. The visitors will be received in a bright and welcoming salon that also serves as a sales point. Pretty corridors will lead them to three bedrooms decorated in three color environments for three unique and custom-made sensorial experiences – sculpted around Weleda’s iconic products.

©Photographer : Fred Chapotat

The whole project started with the 79C team searching for the ideal place. Their idea was to find an ephemeral place but cozy enough to settle there for two months – a place consistent with the values of the brand. 79C then completely redesigned and decorated the apartment to transform it into a space that meets the standards of quality expected by the faithful customers of the Weleda Institute.

©Photographer : Fred Chapotat

 

The result? A perfectly serene client that can pride around his customers: «House of Weleda from February 1st to March 29th, 2019: make yourself at home.”

VIRGINIE DUMORTIER
Story Manager

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