Frenchy brand Tranquille Emile and Carlin Creative : a fruitful collaboration !
It was at Première Vision’s Made in France tradeshow, in early April in Paris, that we met for real Olivier Amourous and Quentin de Mauroy, the duo who breath life into the frenchy brand Tranquille Emile. We were seduced and convinced by the relevance of the brand with the frog, that doesn’t limit itself to surfing on the tricolor visual codes like many others but which joins the acts to the word: 100% Made in France, fresh and stylish, for boys and girls who don’t take things too seriously !
To start, a workshop both dense and pleasant is organized in our offices; it covers all the subjects that may concern the brand, its aspirations, its references, its codes… At the end of the morning, we identified 5 key-values and we made sure that they are well shared by all.
In the afternoon, we discuss style and the new collection FW19, because the brand must quickly launch new products to update its offer. Range of colors, shapes, materials, patterns and details … At the end of the day, everyone knows clearly in which direction to go and key steps are scheduled.
Carlin Creative and Tranquille Emile then begin a 100% operational correspondence on the creation of new designs: sketches, validations, product files, focusing on the strictly necessary information, because the schedule is tight and we have to fit in our client’s budget constraints.
The unisex spirit of the brand and its “à la french” lifestyle come to be enriched with new easy-to-wear and cool products, for example an embroidery sweatshirt,100% cotton Oeko-Tex, free of any toxic products, produced in a manufacture with “France Terre Textile” label, employing 75% of people with disabilities.
Sweat Le Frenchy
The flat-bed knitting, also produced locally, plays with traditional jacquard by inserting the frog in the pattern, while tricolor stripes stand out as a new basic, with a mens interpretation in jersey and a womens version in ribs.
Pull femme made in France l’Hivernal
Pull homme made in France l’Alpin
Pull femme made in France l’Alpin
Distributed in selective multi-brands, from Megève to Biarrirtz, the brand also sells its products on its e-shop, which clearly explains its commitments and vocation: accessible, cool and trendy Made in France outfits!