Young brand Pop Arty Playfull launched in 2017, entirely drawed, designed, manufactured in Paris by Dyane de Serigny, a graphic designer, artistic director in the world of music, and formerly designer at Amish Boyish.
Yes, we must believe it and she was right to persevere …
Raphia ska bomber Miko Miko photo by Pierpaolo Ferrari
Miko Miko Bauhaus era stairs by Vassily Kandinsky & Walter Gropius
But what is behind this brand name evocative double?
A very strong expression linked to a hyper saturated universe with telescoped influences, art and fashion become accomplices.
There are basics of the cloakroom; bomber spirit jockey, sweatshirt, shirt, masculine costume with a touch of extravagance, a modern femininity that favors the richness of materials and structured cuts.
A sometimes unexpected combination in their association, between the English tweed and the poplin, the dogtooth weave and the raffia with applications in vinyl or fur high color.
She also evokes for these primary colors hues with artistic references Paulin blue for example or that of toys for children.
This colorful and graphic wardrobe is staged for its first campaign by the photographer Pierpaolo Ferrari, artistic director and co-founder of the Toilet Paper magazine in perfect harmony with the world of the brand with a kitsch and playful signature. While waiting for the next collection, we can already find her on her e-shop Miko Miko.