Young brand Pop Arty Playfull launched in 2017, entirely drawed, designed, manufactured in Paris by Dyane de Serigny, a graphic designer, artistic director in the world of music, and formerly designer at Amish Boyish.

Yes, we must believe it and she was right to persevere …

Raphia ska bomber Miko Miko photo by Pierpaolo Ferrari

Miko Miko Bauhaus era stairs by Vassily Kandinsky & Walter Gropius

Cover Miko Miko photo Pierpaolo Ferrari

But what is behind this brand name evocative double?

A very strong expression linked to a hyper saturated universe with telescoped influences, art and fashion become accomplices.

She is inspired by “Bauhaus, Swinging London, Sonia Delaunay and Jean Paul Goude, both of modern art and electro.

In his latest collection, one immerses himself in the works of Horst P .Horst of the 40s with a coloristic and graphic influence of Gio Ponti, Max Bill and Buren.

Photo by Pierpaolo Ferrari sur Miko Miko

Miko Miko Carton Magazine

There are basics of the cloakroom; bomber spirit jockey, sweatshirt, shirt, masculine costume with a touch of extravagance, a modern femininity that favors the richness of materials and structured cuts.

A sometimes unexpected combination in their association, between the English tweed and the poplin, the dogtooth weave and the raffia with applications in vinyl or fur high color.

She also evokes for these primary colors hues with artistic references Paulin blue for example or that of toys for children.

Tweed Miko Miko carton magazine

This colorful and graphic wardrobe is staged for its first campaign by the photographer Pierpaolo Ferrari, artistic director and co-founder of the Toilet Paper magazine in perfect harmony with the world of the brand with a kitsch and playful signature. While waiting for the next collection, we can already find her on her e-shop Miko Miko.

CLAIRE REMY
Head Designer Women’s RTW

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