JcDceaux airport audience measurement
In collaboration with Veltys, a company specialized in the analysis and processing of complex data, JcDecaux now offers a new international offer: JcDecaux airport audience measurement. The algorithms implemented allow the calculation of indicators essential to the measurement of an audience, namely: the coverage of advertising messages, the repetition of the advertising message as well as the impact of waiting time on this repetition. To do this, several factors are considered: airport traffic and flow data, the number of unique passengers, passenger movements in the different areas of the airport, the international perimeter, etc.
Source: e-marketing – 22/02/2019
Virgil Abloh x Evian
Virgil Abloh, better known as designer and artistic director at Louis Vuitton and creator of the Off White brand, is working with Evian on the design of eco-responsible packaging.
Among the products in the collection, the reusable Soma glass bottle is equipped with a protective silicone case and a natural bamboo stopper and is sold exclusively on the website matchesfashion.com. Each year, the duo also creates a collector’s glass bottle available in limited quantities in certain points of sale on the Evian website.
Source : CB News– 25/02/2019
Cdiscount uses French farms as pick-up stations
Cdiscount continues to expand its area of activity. After covering peri-urban areas with drives equipped with connected locks, Cdiscount hopes to cover rural areas as well. To do so, the brand collaborates with the start-up Agrikolis to use farms as pick-up stations, allowing its customers living in rural areas to pick up their deliveries from neighbouring farms. This circuit is also convenient for farmers as they receive a small sum for each package received.
Source : L’usine digitale – 19/02/2019
Space X sends its Dragon Crew space capsule to the International Space Station
While NASA is no longer able to send astronauts into space itself, SpaceX could change the situation. NASA and SpaceX announced the first orbital launch of Crew Dragon, the new space capsule designed by the private firm to join the international space station. The launch planned for March 2 will have mannequins travel in place of a real crew for this final test before its own astronauts are sent.
Source : Techcrunch – 26/02/2019
On the occasion of Grandmothers’ Day, the “Grandmother” café is releasing a film that celebrates the struggle of women, who today might be our grandmothers. The film features several pioneering women, not sufficiently appreciated and recognized, who have had a positive impact in one way or another on women’s place in today’s society. Here are some examples: Françoise Mabille, the first French woman to integrate volunteer firefighters, Astrid Hustinx, one of the first female airline pilots, and Anne Chopinet, one of the first women to join the prestigious School Polytechnique. The film has been available on social media since February 18 and will remain so for one month. It will then be broadcasted on television from March 1 to 3.
Source : Influencia – 24/02/2019