IKEA STARTS LEASING AND RESELLING USED FURNITURE

 Torbjorn Lööf, CEO of Inter Ikea group, is testing a subscription system in Switzerland that allows its customers to exchange products purchased in stores for others at the end of a rental period. If this leasing experience is positive, it will be applied to furniture as well as decorative objects and tableware.

The Swedish giant is also experimenting with the resale of second-hand furniture after reconditioning in Edinburgh and soon in Glasgow, Scotland. Resale is made with a discount coupon valid for one year, and second-hand furniture is sold at a discount price in a dedicated area of the store.

For the brand, this is a strategy designed to appeal to millennials, a generation of new products. It is also one of the initiatives that meets the group’s ecological objectives of reducing their environmental footprint by 15% by 2030.

Source: IDEAT – 08/02/2019

©Ikea

@Airbus

AIRBUS ABANDONS THE PRODUCTION OF THE A380 AIRCRAFT

Following a reduction in the number of orders from Emirates airlines, Airbus’ main customer, the brand’s president, Tom Enders, announced Thursday February 14, that production of the Airbus A380 wide-body aircraft had been suspended. The number of machines ordered by the Emirati company went from 162 to 123. Production and delivery will be phased out gradually. The last aircraft will be delivered in 2021.

Source : Le monde – 14/02/2019

 

ROBOTIC SURGERY

The pharmaceutical group Johnson & Johnson announces the acquisition of Auris Health, a group specializing in robotic surgery technologies for lung cancer.

“This acquisition will accelerate Johnson & Johnson’s entry into robotics with potential for growth and expansion in other intervention procedures,” J&J said in a statement. Johnson & Johnson also acquired Orthotaxy, a privately held company that develops software-assisted surgery technologies, last year.

Source: Capital – 13/02/2019

©Frederic J. Brown

©Nadine Shaabana

BREXIT IMPACT

Ford plans to relocate its operations outside the United Kingdom to protect itself from a no deal brexit, which according to the brand would be “catastrophic for its production activities”. As a result, 1,000 jobs may be lost at Ford Bridgend.

Source : BBC – 13/02/2019

ASSIA CHNIBER
MARKETING ASSISTANT

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