ÖVERALLT, IKEA’S COLLECTION MADE IN AFRICA

At the Design Indaba Festival in Cape Town, Ikea is launching a limited edition “Överallt” collection on 27 February 2019, which highlights African urban creativity and was created in collaboration with African fashion, sculpture, architecture and furniture designers. It will be launched in May 2019 in all IKEA markets.

Source : House beautiful – 05/03/2019

©Daniel Wester

© Ferrero

NUTELLA BISCUITS

In order to expand its range of snacking products, Ferrero Group’s Nutella brand will launch a new product: the Nutella chocolate filled biscuit. The brand has been testing, for the past year and under real conditions the product which has a penetration rate of 23% and a repurchase rate of 60%.

Source : MCE tv – 07/03/2019

THE END OF AMAZON’S DASH BUTTONS

Amazon announced the end of the commercialization of its dash buttons, shortcuts to place anywhere in the house to replenish your daily products with a single click. The latter, which have been on sale since 2015, have not been as successful as expected. Especially since today, other Amazon products can provide this functionality, such as the Alexa voice assistant or the Dash replenishment service, which allows devices in the home to replenish themselves independently.

 Source : Journal du Geek – 04/03/2019

© Amazon

© Grégoire Martinez

AMAZON AND PHYSICAL RETAILING

Amazon announced Wednesday, March 6, its decision to abandon their stand and pop-up programs to open more “Amazon 4-stars” stores ( featuring the highest rated products) and “Amazon Books” bookstores. The brand is therefore demonstrating its desire to become more involved in the physical retail trade.

Source: Challenges – 07/03/2019

TESLA AND ITS NEW charging station, the “SUPERCHARGER V3”

Tesla announced on March 6 the release of the latest version of its charging station for electric cars called “V3 supercharger. This latest generation terminal benefits from many improvements: a 50% reduction in charging time, users no longer need to share the power of the terminal and can now enjoy it at full capacity. In addition, thanks to an update called “On-route battery warm up”, it is now possible to heat the vehicle battery before going to the bollard in order to arrive with an ideal temperature for charging.

 Source : Usine nouvelle – 04/03/2019

© Domaine public

DOVE® Chocolate

DOVE CHOCOLATE AND CARE CREATE A SECURE MARKETPLACE IN CÔTE D’IVOIRE 

To celebrate International Women’s Day, the African brand Dove Chocolate, owned by Mars Wrigley confectionary, is collaborating with Care, a humanitarian organization that fights poverty around the world. Together, they are launching the construction of a commercial zone in Côte d’Ivoire that will accommodate women-led cocoa companies in the village of Gueyo. The inauguration ceremony took place on March 6 and the official opening of the market will take place in July 2019.

Source : Prnewswire – 07/03/2019

ASSIA CHNIBER
ASSISTANT MARKETING

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