IKEA ADAPTS ITS FURNITURE TO PE0PLE WITH disabilities

Ikea Israel adapts its furniture offer to meet the needs of people with disabilities. This operation, entitled “ThisAbles”, was carried out in collaboration with the associations Milbat and Access Israël. The objective: to develop a series of 3D printing objects that add and adjust to existing products to correct and facilitate their use. 

Source : fastcompany – le 12/03/2019

©Ikea

©Alibaba Group

ALIBABA’S, NEW FUTURISTIC HOTEL

The Chinese e-commerce giant decides to expand its activities into the hotel business. The group has launched “Flyzoo”, an intelligent hotel in Hangzhou, China, fully equipped with connected devices. Flyzoo offers a multitude of digitized services to simplify the customer experience: an application to check-in, choose rooms (orientation, floor…), facial recognition devices to access rooms and a voice assistant to manage its equipment (temperature, curtains, music…).

Source : retaildetail.be – le 12/03/2019

MILIBOO OPENS A SHOP IN “LA MADELEINE”

As part of its development strategy, the pure player Miliboo, a furniture specialist, decided to become a multi-channel player and opened a physical store at “la Madeleine. This new shop is presented as a living space: decor coaching, temporary exhibitions, masterclasses, workshops, coffee… experiences by Stéphane Plaza and his teams.

Source : usine-digitale – le 12/03/2019

© Miliboo

©AFP/ARCHIVES – Lionel Bonaventure

SPOTIFY IS SUING APPLE

Spotify accuses Apple of abusing its dominant position in the online music market. Indeed, the online music listening platform denounces the fact that Apple keeps 30% of the rights on purchases made through its payment systems. The brand is therefore suing the American giant before the European Commission.

Source : challenges – le 13/03/2019

AIRBUS TESTS PACKAGE DELIVERY BY DRONE

Airbus has tested package delivery via its “Skyways” drone in Singapore, for the first time in the world. The brand has developed this drone capable of transporting objects weighing up to 4 kg in order to facilitate urgent deliveries to ships at sea. Indeed, “Delivery by drone is up to six times faster than by boat, reduces transport costs by up to 90% and reduces the carbon footprint,” Airbus points out. In addition, this is an innovation that should save the maritime industry €675 million.

Source : lefigaro.fr  – le 15/03/2019

©Airbus

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ASSISTANTE MARKETING

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