THE WALKMAn, THE COME BACK !

The Sony Walkman celebrated its 40th birthday and for the nostalgic, a project of the company NINM Lab was set up. This project consists in recreating a cassette player, while adding a Bluetooth functionality. A kind of hybrid of the two most popular technologies of this decade! The company has launched a Kickstarter fundraising campaign and users have responded, 20,000 euros have been raised to finance the project called “IT’S OK”. The first copies should be delivered before the end of the year and the price will be 79 euros for the model.

Source : Kickstarter

©NINM Lab

CARLIN’S POINT OF VIEW: A launch that is part of the vintage trend, and whose teenage Generation X nostalgia meets the fascination of their children Gen Z for technologies not so old and yet gone. With the banana bag (no longer worn at the waist but now at the shoulder) the finery 80 ‘of summer is complete!

THE AI THAT MAKES YOU BETTER!

After having been judged to be very little entrepreneur in the face of cyberbullying, Instagram has put in place a new tool to fight against the platform. A tool that uses artificial intelligence and invites users to think twice before posting derogatory comments. Indeed, the AI ​​is able to detect a negative comment and therefore a request for confirmation of publication is suggested before sharing the message. This does not prevent people from writing negative comments but at least it gives them the opportunity to think twice before hurting someone.

Source : The Guardian

 

©Marcio Jose Sanchez / AP

CARLIN’S POINT OF VIEW: After the “free years”, free and enfranchised, information and communication technologies could commit to greater accountability. Our practices are growing and the experience of scandals is exposing a public opprobrium that is forcing platforms to evolve from being a mere host to becoming a hosting provider with greater responsibility.

BRIGHT IDEA!

Researchers at King Abdullah University of Science and Technology in Saudi Arabia have created a device that can produce electricity from sunlight while simultaneously purifying water. This unit offers a green energy solution and a real alternative to current water purification technologies. This invention could revolutionize the daily lives of 780 million people * who “spend 200 million hours a day fetching water from distant sources,” according to research co-author Professor Peng Wang. *WorldHealthorganization

Source : The Guardian

©NASA – AFP

CARLIN’S POINT OF VIEW: When an invention combines frugality in its implementation and impact of major use, then it becomes an innovation!

WHAT THE CHILDREN EAT ON THE PLANET 

Photographer Gregg Segall presents his new creations around the youth nutrition. Work inspired by a Cambridge University study * that states that the world’s healthiest diets are in Africa. Countries where vegetables and fruits are kings contrary to the United States for example, where 60% of the calories consumed come from processed foods. As Grégoire Déroide, visceral surgeon and digestive specialist of obesity says “it is from an early age that eating habits are set up, and unfortunately for many, the way opens to future problems of chronic health conditions such as diabetes, heart disease and colon cancer “. Une Enquête nationale sur la sécurité alimentaire (ENSA), dirigée par le docteur Fumiaki Imamura, 2015

 Source : Influencia

©Gregg Segall

ALEXA HELPING SICK PEOPLE

Alexa has been officially recognized as a medical assistant by the National Health Service (NHS), the British Social Security. Policyholders will be able to speak directly to the voice assistant who will provide advice based on the data on the NHS website. The goal is to offer the opportunity to regain control over his health. Health Secretary Matt Hancock explains in a statement that “thanks to this technology, people can access quality medical advice in the comfort of their homes without burdening them of our doctors and pharmacists.

Source : Usbek & Rica

©Alexa Amazon

CARLIN’S POINT OF VIEW: While the availability of our private data challenges, this initiative offers the first effective demonstration of our ambivalence against artificial intelligence. Between fluidized self-medication that renders service and the risk of an unequal cost of individualized health insurance, the English state has chosen economic pragmatism. To follow …

Geraldine bouchot marketing directrice carlin creative trend bureau

GÉRALDINE BOUCHOT
TRENDS & FORECASTING EDITORIAL DIRECTOR

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DIANA FREDERICO
MARKETING ASSISTANT

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