©WIN WIN Gothenburg Sustainability Award


It is said that in 2050, the planet will be overpopulated and that will be hard to feed everybody. Currently, there is no sustainable ways of production, so we could turn to more “exotic” foods such as insects, algae, or recycled food waste. A solution that requires much less resources but, how to educate the children of tomorrow about it? Normalizing the abnormal is the goal of the WIN WIN Gothenburg Sustainability Award, whose 2019 theme was “sustainable food”. The agency Forsman & Bodenfors had the idea to create, to introduce this theme, toys with the image of the food of tomorrow. The idea being: if children are appropriating them to play with, maybe they will then go to taste them in the future.

Source :  WIN WIN Gothenburg Sustainability Award 

©Unsplash / Nicolas Thomas


As environmental concerns spread in our societies, the beginning of initiatives to counter them is born. In England, Burger King has announced its intention to reduce its volume of plastic waste. In partnership with Jones Knowles Ritchie, BK plans to remove plastic toys from children’s menus, while allowing them to melt old toys for recycling! The “The Meltdown” campaign will be rolled out at more than 500 Burger King restaurants in the UK. This action could save 320 tons of plastic a year according to AJ +.

Source :  La Réclame 



A young graduate from the University of Sussex, Lucy Hughes, has created a compostable alternative to single-use plastic. Hier project, MarinaTex, is made from waste from fish processing and earned her the British James Dyson Award this year. This biomaterial is translucent and flexible, perfect for single-use packaging such as bags or sandwich wrappers. Its production is low in energy and being based on waste, it does not tire the natural resources of the planet. In addition, the UK’s Sea Fish Industry Authority estimates that the country produces nearly 500,000 tonnes of waste per year for fish processing and Lucy Hughes says that a single cod waste is enough to produce 1,400 MarinaTex bags. . There is plenty to do!

Source : The James Dyson Award  

CARLIN’S POINT OF VIEW: Initiatives and R & D around the creative and sustainable exploitation of our waste are increasing. They are part of a fundamental movement that will see the circular economy spread over the next few years.



The American start-up LocgInk combines technology and health, developing programmable tattoos that transform themselves visually to inform their wearer about their health or their environment. For example, this smart tattoo can help us protect ourselves from UV. Indeed, the tattoo ink changes color during our exposure to the sun, it becomes purple to tell us that it is time to put sunscreen, and becomes white when we are protected. In the short term, these tattoos could help us control our consumption of “toxic” products such as alcohol, nicotine or caffeine.

 Source :  L’ADN


A NEW SOCIAL UNIVERSE IN VR, signed facebook

Facebook invites us to discover their latest project “Facebook Horizon”, a new social VR experience planned for 2020. Equipped with your Oculus headset, which is the Facebook branch dedicated to virtual reality (VR) software and equipment, the user will be immersed in a virtual world with the appearance of cartoon and at the border of the video game and the social network. During this immersion, you can create your avatar, interact with other users, walk around various worlds, play or even build communities. Mark Zuckerberg bet once again on “the era of VR”, after a first attempt in 2017 with “Facebook Spaces” which did not have the estimated success…

 Source :  Le Monde

CARLIN’S POINT OF VIEW: The SimsTM had better watch out!

Geraldine bouchot marketing directrice carlin creative trend bureau


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