TREND BOOKS 

Trend books are the historical expertise of Carlin.

They are the perfect mix of market analyses, artistic research and scientific information gathered by our teams to deduct worldwide trends in consumption.

This internal laboratory is behind all of our creations.

OBJECTIVES

global strategic intelligence

Worldwide consumer trends decoding on the horizon of 12-24 months (innovation, benchmark, moldboards)

tool box for your creative teams

Creative and applicable solutions that will ensure your success (colours, materials, design, patterns and prints, wording/phrasing)

CUSTOMER SPACE

CREATIVE PROCESS

AnalysIS AND DECODING

Our 20 marketing and design & style experts analyze and decipher consumption trends from around the world, relying on active monitoring that combines scientific and artistic elements.

DATA

Innovation

Sociology

Science

Ecology

Economics

Philosophy

Marketing

CREATION

Arts

Architecture

Video Games

Plastics Arts

Design

Fashion

Cinéma

Video 

Music

consUMER MOTIVATIONS

Every 6 months, our teams defy the individual and collective motivations of consumers. They are subsequently filtered through evolutionary variables (innovation, creation, fashion, invention, confirmation, macro change etc.) to highlight 4 consumption behaviours that will influence your customers in the following 12-24 months. Our research is based on 8 perennial motivations established for a period of 10 years.

IMPULSE

Our strategic intelligence research and the analysis of these 4 influencing behaviours are unveiled in the Impulse trend book.

Each behaviour is deciphered and described in a theme presented jointly with the expectations of these consumers in terms of use and aesthetic codes.

Impulse is edited twice per year.

BOOKS

Our 9 “specialised” trend books present these 4 themes in creative solutions adapted to your market. Available in print and digital format, each trend book is a toolbox designed to improve the work of your creative teams in the conception and design of your products and collections.

45 exclusive colours per season, colour harmonies, market analyses, consumer portraits, moodboards, it-products and must-haves, designs, sketches and technical drawings, prints and patterns, materials, concepts, wording and phrasing, silhouettes, accessories, samples…

COLOUR

Let us accompany you through colour trends not to be missed in your future collections. Work with your biases, draw inspiration from strong iconographies and decline your choices thanks to a plethora of harmonies presented.

BEAUTY

Immerse yourself in the multi sensory universe of our Beauty trend book, a genuine source of cross-sector inspirations (care, ingredients, make-up, packaging, hair…). Come to understand the female archetypes of tomorrow via innovative and aesthetic concepts. Dare, touch, feel and unleash your creativity!

WOMEN

The Women trend book offers an accurate analysis of the main trends of women’s RTW through numerous aspirational research and with key stylistic solutions in hand, responding to the demands of the current market.

LINGERIE

Learn to anticipate developments within the lingerie sector. Innovative thanks to its combinative approach – blending the aspirational vision (colour, harmonies, materials and key details) and other relevant details essential in the development process of a collection (segments, events, market evolution) – Lingerie is the quintessential toolbox for a successful season!

DECO

The ultimate guide to revamp and refresh your collections and follow the biggest and latest trends in home decor! This trend book gathers home decor styles developed in 4 concepts, as well as key inspirations designed to boost your creativity regarding materials, forms and prints.

BEACHWEAR

A book unravelling a detailed analysis of current trends in Beachwear. Through carefully curated inspirational moodboards and creative proposals tailored to the market, this study offers a plurality of answers for both Beachwear and Swimwear.

impulse

Every 6 months, we reveal the results of our strategic research and analyses of 4 prospective influencing behaviors. A strategic approach based on a socio-cultural analysis to be able to anticipate consumers’ expectations in terms of use and of aesthetic codes.

nUANCES

In Nuances, Carlin Creative Trend Bureau shares its world-renowned expertise in Color, allowing you to decode the new cycles of Color and optimize your creations in terms of colors, materials and finishes.

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