DAY 14: WITH A CLIC

© Mathieu sicard

Working as a magical password when it comes to venture outsime, the travel certificate is evolving from this monday. If the paper version – printed or writen – still works, the digital one, is no more prohibited. From now on, you’ll be given a QR code as soon as you have full filled the regular form on the usual website. A document that you’ll just have to present at any check point.

Source : Futura Sciences 

CARLIN’S POINT OF VIEW: This digitalisation is going to simplify your daily life if you don’t have any printer, but raises questions about privacy. History and cultural specificities are largely responsible for the different reactions about it and the way populations accept it or not.

DAY 15: HEALTHY BODY AND MIND

© Screenshot – National Post

Canadian fast-food company Mary Brown’s Chickens and Taters is used to providing food rather than information. But it has changed. Owner and CEO Gregory Roberts announced a partnership with 16 local newspapers. Usually under paywall, their content is freely given away as the fast-food company pays for it for the entire population. This initiative is particularly meaningful as « Canadians currently need information, not fried chicken » (Roberts says). But isn’t it one of a kind very smart communication campaign for a local fast-food company?

Source : NiemanLab

CARLIN’S POINT OF VIEW: This example illustrates how important it is for the brands to understand that their future relies in understanding ethical and political questions.

DAY 16: SCHOOL AT HOME

© Screenshot – France Télévision

Hard to get your child from the TV screen to the desk while in quarantine? Well, France télévision launched a serie of lectures broadcasted on France 2, France 4, France 5 and its on line learning plateform Lumni. Organised with subjects and grades, these lectures tend to turn your living room into a school class for your child to keep learning…even without his teacher.

Source : Le Parisien

DAY 17: THE BIG APPLE

© Pixabay

Apple recently announced giving away millions of surgical masks to american and european caregivers. An encouraging annouce in a context of a serious lack of medical equipment. The company also donated around 15 millions dollars and and exempted Apple card owners from paying interests this month.

 Source : FZN

CARLIN’S POINT OF VIEW: In these hard time, big companies have a card to play : benevolence. A philanthropic act conveys, without a doubt, the best public image to a quarantined population that soon will have a power purchase again.

DAY 18: A SMART DRONE

© Draganfly

If drones aim at simplifying our normal daily life, they could be useful as well during quarantine. Canadien drone company Draganfly partners with Southern University of Australia to develop a drone able to detect coronavirus infected individuals. Thanks to its very precise sensors – that spot heat and caught – it could even work in enclosed oor crowded areas.

 Source : Spring Wise

CARLIN’S POINT OF VIEW: We hadn’t heard that much about drones yet! But quarantine or not, the question is still the same : is the population ready to be overwatched by machines?

Geraldine bouchot marketing directrice carlin creative trend bureau

GÉRALDINE BOUCHOT
TRENDS & FORECASTING EDITORIAL DIRECTOR

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MATIS MONDET
MARKETING ASSISTANT

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