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If many brands play disruptive methods to (re)conquer their target, it is sometimes good to reconnect to an intrinsic strategy.
Here are our 5 commands to stay true to our convictions while reassuring your target and recruiting new consumers!

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1_ Your DNA = your personality

Your brand DNA reflects your personality. If it can be combined with societal, consumer, fashion or colors trends, it must be the pillar of your strategies.

 

2_ Have a mission and a message, and never lose sight of them

Your differentiation will come from your reason of being. Once defined, always keep it in mind!

 

3_Know your target

Once your target is determined, be interested in it. Know a little better: what are its expectations, its desires?

 

4_ Be pragmatic

The added value of your profits will be appreciated by the proof: transparency is not just a big word of marketing!

 

5_Use to differ !

Thanks to privileged partners, open your strategy and redefine your priorities with an expert vision, crossed with your expertise.[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row 0=””][vc_column 0=””][vc_empty_space 0=”” height=”70px”][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_column_text css=”.vc_custom_1497541668520{padding-top: 10px !important;}”]

CARLIN CREATIVE TREND BUREAU allows you to answer your questions through: strategy consulting, collection development, trend content, in co-creation with your teams.

To illustrate our 5 commandments, here is how a well-conducted co-reflection leads to a (very) well thought movie out by Oenobiol.

(movie made on the basis of recommendations CARLIN CREATIVE TREND BUREAU)

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Need more information ?

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Pauline BONAFOUS

Marketing Project Manager – Intimacy
chez CARLIN CREATIVE TREND BUREAU

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