If many brands play disruptive methods to (re)conquer their target, it is sometimes good to reconnect to an intrinsic strategy.
Here are our 5 commands to stay true to our convictions while reassuring your target and recruiting new consumers!
1_ Your DNA = your personality
Your brand DNA reflects your personality. If it can be combined with societal, consumer, fashion or colors trends, it must be the pillar of your strategies.
2_ Have a mission and a message, and never lose sight of them
Your differentiation will come from your reason of being. Once defined, always keep it in mind!
3_Know your target
Once your target is determined, be interested in it. Know a little better: what are its expectations, its desires?
4_ Be pragmatic
The added value of your profits will be appreciated by the proof: transparency is not just a big word of marketing!
5_Use to differ !
Thanks to privileged partners, open your strategy and redefine your priorities with an expert vision, crossed with your expertise.
CARLIN CREATIVE TREND BUREAU allows you to answer your questions through: strategy consulting, collection development, trend content, in co-creation with your teams.
To illustrate our 5 commandments, here is how a well-conducted co-reflection leads to a (very) well thought movie out by Oenobiol.
(movie made on the basis of recommendations CARLIN CREATIVE TREND BUREAU)
Marketing Project Manager – Intimacy
chez CARLIN CREATIVE TREND BUREAU