Through the new developments claimed sustainable emphasized on the latest edition of Denim by Première Vision on 18 and 19th of may in Barcelona, the eye of Carlin choose to look upon a particular event. Zoom on a creative and ethic trend “HEMOTION”.

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A concept born from the collaboration between Jeanologia, a spanish specialist of laser bleachings and François Girbaud, a passionate and revolutionary designer of denim.
It is with that sustainable technique proper to the spanish supplier that the duo creates « HEMOTION », by stylising the hems, thanks to laser cuts, impregnated with colored pigments or not.

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An unavoidable street-couture trend that the Vetements collective already appropriated by cutting the hem asymmetricaly, then quickly taken over by the big suppliers like Zara and Asos with the use of bleaching like a mock hem.
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A new emotional encounter gave birth to a genuine space of aesthetic creativity, denim took another dimension regarding design and sustainability.

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Iris PERRIN

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