THE MASCULINE PINK
Pink is a color that frightens most men: “too connoted”, “difficult to associate” or even “girly” yet for a few years already this color plays the boomerangs in the closets of our men. So, effeminated or resolutely fashion?
We tell you everything about pink!
A relatively young color
Pink, as we know it, appeared in the middle ages, and took its origin from the rose flower. Before that, this color did not differentiate itself from red. Artwork also reminds us that men are mainly represented dressed in pink when the women are represented in blue as the Virgin Mary.
First, a male color
According to the historian of colors Michel Pastoureau, it was not until the reign of Louis XV, when Madame de Pompadour launched this pastel trend in furnishing and decoration, to see pink impose itself.
Today, if the rose is considered as the feminine color, it is because the media icons of the 20th century propelled it to this rank: Brigitte Bardot in soft pink gingham dress, Marilyn Monroe singing “Happy Birthday” to President Kennedy in 1962, the American feminist movement in 1970, or Barbie, launched in 1959 by Mattel.
Pinks and Men
The problem is that there is not a single rose but a multitude of variations around pink: fushia, fluorescent, baby pink, bubble-gum pink…
At the moment, we notice a tendency to pale pink for men, even a little gray. It comes in fact from an evolution of the range of beiges / nudes, new basic of men’s dresses.
And it’s complicated when we go abroad … Indeed, in Asia the pink does not have the “feminine” connotation that we know in the West because the colors simply do not have any gender. Moreover, the pink would even tend to seem “more masculine” because pink means “romance, calm, beauty”, but in no way femininity.
The millennial rose
And what if pink was ultimately the symbol of a “soft rebellion”, patriarchal antisystem. As if pink on a man was the evocative sign of the acceptance of his part of femininity. A one-sided vision of color pushed by the younger generation in search of equality and fluidity of genres. A millennial rose that has of course infiltrated the world of fashion but also that of design. Pantone quartz rose – a sweet pink softens subtle notes of beige – designated color of the year 2016.
Great, what about real life?
To make simple gentlemen, play the pink pastel in association with gray. It allows to bring a fresh and chic touch to a look without an overload of colors.
And bonus, pink fits all styles and all materials!
Marketing Project Manager – Womenswear Department
at CARLIN CREATIVE TREND BUREAU