After collaborating with MM6 Maison Margiela, Brain dead or Watanabe, the outdoor leading brand The North Face announced in September a future collaboration with the Italian luxury giant Gucci. After a collaboration between Adidas and Prada or Dior and Jordan, the outdoor sector is trying to make some noise in the streetwear and high-fashion community by working with a top tier luxury brand such as Gucci. This decade, outdoor brands have increasingly gained power and influence in the streetwear world to the point of becoming essentiel in seasonal collections. So lets analyse that strong influence of the outdoor industry on this year Fall-Winter and Spring-Summer 2020/21 collections.
1 – Great collaborations on the market for this year
For the 2020/21 seasons still, collaborations between outdoor and streetwear brands are on point ! In an era where collaborations are booming in the sneakers and clothing industry, the outdoor category is still betting on that strategy to reach the streetwear community that asks for more performance and high comfort clothes.
The North Face x Supreme
As a well-attended annual release, this year winter 2020/21 collaboration between The North Face and Supreme includes a tri-colour collection with The North Face famous Summit-Series Himalayan parkas, Mountain Jackets, Hooded Fleece Jacket fully revisited by Supreme. In addition, the collection contains pure outdoor gears with Expedition Backpack, Shoulder Bag, Dolomite 3S-20° Sleeping Bag and Nuptse Mitts. This year this extremely waited collab proved again that performance and hype brands can still work together and deliver quality results!
Y-Project x Canada Goose
Y-Project head designer Glenn Martens worked with Canada Goose this year with a 6-pieces collection, by trying to revisit highly technical clothes with restructured shapes and new ways to wear Canada Goose clothes, in accordance with Y-Project out of the box identity.
United Arrow BEAUTY & YOUTH x Snow Peak
The 100% Japanese collaboration mixes BEAUTY & YOUTH urban outerwear codes with innovative outdoor gear from Snow Peak. The FW20/21 capsule offers daily garments crafted in high performance textiles such as Octa, an ultra-lightweight fiber created by Snow Peak for more comfort.
White Mountaineering x Colmar A.G.E
The Japanese outdoor-inspired streetwear brand worked with the Italian Colmar ski-wear experts and its “A.G.E” (Advanced Garment Exploration) urbanwear line, to offer highly functional garments both usable in urban and natural environments.
Beams x Columbia
The Japanese and American brands developed a small capsule for the FW20/21 season. The capsule was inspired by the Mount Hood National Forest park rangers uniforms, in Portland Oregon (next to Columbia’s headquarters) with an autumn camouflage on jackets, a fleece jackets, socks, bags and bucket hats. The technical part of the collab can be seen through the multiple pockets on the jackets, and removable neckwarmers. A perfect collab to look clean and comfy during winter!
2 – On one hand streetwear brand are implementing outdoor codes in their collections
Now that outdoor and streetwear brands worked together intensively for 10 years, outdoor inspirations can be found in many collections of the streetwear and luxury sector. The streetwear community found similarities with the outdoor clothing world. Outdoor brands often come from young entrepreneurs dreaming to create an authentic brand and prefer to build a strong community of customers rather than reaching the mainstream market too fast. For this reason 2020 fashion seasons were extremely interesting with new outdoor inspired collection that offered quality and design.
For the 2020 winter season, Palace worked with the outdoor textile innovative brand GORE-TEX to bring breathable, waterproof and technical garments, able to fight extreme weather. The collection includes a 2-in-1 parka, a green camo puffer jacket, technical pants, a windbreaker, all equipped with the Gore-tex technology. Palace proved that you can’t have any excuse to not be hype in all weather conditions !
The London urbanwear brand created by Samuel Ross, still focuses on outdoor codes to be able to create technical high-end garments for cold weather in urban environments. This year ACW made a lightweight (134GSM) technical nylon storm jacket and pants, 100% wateproof. In addition, they’ve bet on hooded and oversized neck protections to feel comfortable in cold conditions. ACW brought more design and urban codes to the outdoor inspired garments of the collection with a nylon golden brown quilted jacket or the dark brown camo hooded parka, all designed with destructed zip pockets, asymetrical stitch detailing and over-layers that make A-Cold-Wall unique.
For the FW20 season, Moncler chose to create a nature inspired collection called “Tackling Tundra”. The Italian brand proposed an arsenal of extreme cold weather gear, with camouflage all-overs. The collection offers a full range of outdoor clothing gear, from puffers, parkas, fleece jackets, technical pants, to padded scarfs, shapkas and argens bags. Once again, outdoor technical and military inspired garments are influencing the urban luxury sector !
3 – And on the other hand, outdoor brands understood the streetwear hype and create more urban oriented garments
Outdoor brands understood that urban consumers were receptive to high-quality and innovative clothing collections. Therefore, we can witness different leading brands developing more urban-oriented pieces without the need to collaborate with streetwear giants in order to be legitimate in the streetwear community.
The Canadian world leading outerwear brand was one of the first one to gain a great visibility in the streetwear. For instance, we saw artists such as Drake wearing Arc’teryx jackets, or Virgil Abloh dressing the Hadid sisters in Off-White x Arc’teryx dresses for the FW19/20 season. This year the brand developed in its urbanwear brand “Arc’teryx Veilance” created cleverly in 2009 even before the outdoor hype, a small FW20/21 collection of urban outdoor high quality winter gear. The garment are made with the GORE-TEX SHAKEDRY waterproof tech or highly isolating fabrics to conserve warmth during cold days in the city.
The famous and old outdoor brand created in 1830, had already worked with Stussy or Aimé Leon Dore for the FW19 season. But this year Woolrich really inspired its own new collection from urban prints and current trends to target young urban customers. We can see camo prints, shinning black puffer jackets, padded vests and fleece jackets. And all of it in sustainable or GORE-TEX textile fabrics.
The Italian high-end ski & performance brand Spyder revealed at the Milan Fashion Week the next SS21 collection named “Unreal reality” mixing, high quality garments, sportswear and streetwear. From a large range of clothes, the outdoor brand has created a line focused on original prints using the trendy tie and dye design, and spider net all-overs to emphasise their famous spider logo.
Templa projects offered a new great marriage between luxury and technical fashion adapted for urban or natural cold environments. The brand that already collabed with Raf Simmons for the FW19 season, dropped their new FW20/21 collection with impressive and complex products. The collection shows oversized 2-in-1 puffers coats, regular puffers, parkas, shell anoraks, and alpine pants all made with high-end fabrics to garanty the best results in terms of breathability and waterproofness. And to set the example, the brand used a fully recycled membrane and climate neutral membrane on their “BIO” jackets.
If you thought that the streetwear and outdoor trend was over, then you might think differently now ! In fact the evolution of collaboration between those two worlds has created an intertwined relation where both industries inspire each other and succeed to create performing and innovative clothes that are full of creativity.